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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. That attitude is no longer viable todays business users expect consumer-grade experiences. Future-Proof It. June 15, 2023).

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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Winning (25%): “outcomes can be quantified” or “created a competitive advantage.”. Notice that this sample map is for “Jane,” a consumer looking for a health plan. I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. Break the journey into major touchpoints.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

On the positive side, NPS provides a consistent methodology to measure consumer affinity for a brand. NPS is a helpful strategic barometer for consumer opinion, but it doesn’t tell us why consumers are happy or un happy. Knowing the “why” behind the number and how to use it to gain a competitive advantage is another.

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Top CX Reads 2023 – Digital, Design, Centricity

ECXO

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the book link.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. Bruce Temkin.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Bruce is widely viewed as a leading expert in how large organizations build differentiation with customer experience. Bruce Temkin.