Top CX Reads 2023 – Digital, Design, Centricity
ECXO
DECEMBER 26, 2023
Using Behavioural Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Here is the book link. Here is the book link.
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