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CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.
Diane has been working since the early 1980s, serving in a number of transformative customer experience roles. She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, ChiefCustomerOfficer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company.
The concept of a ChiefCustomerOfficer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. When it comes to the CCO functional responsibilities, they fall into three categories: the Voice of the Customer (VoC) program, Process Engineering (PE), and Customer-centric culture.
Speach serves as ChiefCustomerOfficer, leading strategy for the Greystone customer experience effort across all business lines. You need to do a culture crystallization exercise with employees. If you want new behaviors like “culture crystallization” to stick, there needs to be an incentive structure.
Jeanne has over 20 years of experience into ‘Customer Experience’ as she learned early on from her father. She is specialized at guide leaders and businesses to earn customer-driven growth and development. Jeanne is the author of the famous book, “ChiefCustomerOfficer” (Jossey-Bass, 2006). Lynn Baker.
Jeb Dasteel is the ChiefCustomerOfficer at Oracle. That was a role that evolved over time, but he is still one of the longest-tenured customer-facing executives in the tech sector. . Jeb holds the position of Senior Vice President and ChiefCustomerOfficer at Oracle. About Jeb Dasteel.
In this episode, I speak with Margie Dillon, the EVP and ChiefCustomerOfficer for Liberty Mutual , about her unusual path from Chief Financial Officer to ChiefCustomerOfficer. Around 2:00-2:23, the discussion turns to rooting new customer experience projects in data and metrics.
Jim Iyoob, ChiefCustomerOfficer at Etech Global Services. Jeff is truly obsessed with customer service. As an author, consultant, and trainer, he helps organizations develop customer-focused cultures. As a consultant, he guides clients who want to develop customer-focused cultures.
I was recently speaking with a friend who’s a ChiefCustomerOfficer. She has the support of her boss, the CEO, who often speaks of the importance of CX and why having a ChiefCustomerOfficer is so valuable. And she had a bit of CX culture on her plate too: outreach, awareness, education, and the like.
In today’s episode, you’ll hear from Karen Ellis , the ChiefCustomerOfficer of San Antonio airport , and Sonya Lacore , Vice President of Inflight Operations at Southwest Airlines. Both women share how they assessed the work that needed to be done to improve customer and employee relations.
Connect with this customer service expert on Twitter today to make sure that your company doesn’t miss out! Chelsea Krost is a self-named Millennial spokesperson and brand consultant. Jeanne Bliss is the Founder and President of CustomerBliss , and the Co-Founder of The Customer Experience Professionals Association. flavmartins.
During this change management process, Lucy explains that in bringing various teams together, in addition to presentations, she brought in a management consultant to help them bridge communications and achieve their mission. She has served as vice president of product management, customer care and commercialization at Eastman Software, Inc.,
Failing customer experience initiatives are keeping business leaders up at night. According to an Accenture-commissioned study by Forrester Consulting, only seven percent of business leaders think that their company’s shopping experience exceeds customer expectations. Failure to listen to customers. Lack of ownership.
Adrian Swinscoe, Customer experience advisor, author, speaker Adrian is a huge fan of organizations that do great things for their customers and has been helping many achieve their own level of greatness for over 25 years via consulting, writing, speaking workshops, and advisory work.
I had the pleasure of reading Jeanne Bliss’s new book, ChiefCustomerOfficer 2.0 , and can’t wait to tell you why you should read it! Jeanne Bliss was one of the original ChiefCustomerOfficers, and has held titles like that for companies including Land’s End and Allstate.
Cultural Considerations Q. What cultural faux pas do we need to avoid? What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. Cultural Considerations Q. Take an honest look at your organization’s culture.
In the past decade, we’ve seen the number of companies with an individual in the role of ChiefCustomerOfficer (CCO) – nicely defined by Wikipedia as “the executive responsible for the total relationship with an organization’s customers” – grow from under 100 to thousands today. Michael Lowenstein, Ph.D.,
Marlene is a champion for customer and employee experience, driving the adoption of technology, experience engagement, and process to accelerate and shape digital transformation. Colleen Beers, Chief Administrative Officer, Alorica – Colleen is leading a culture that celebrates rich diversity and is intent on driving excellence.
We have received 31 answers from 31 recognised thought leaders, consultants and great doers from all over the world across industries. Blake Morgan Customer Experience Futurist, Speaker and Author. I would NEVER rely on NPS as the only measurement of customer perception." Why did you give that score? blog linkedin twitter Why?
As more companies enlist the titles of ChiefCustomerOfficer and Chief Digital Officer, the convergence becomes ever more interesting. One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. Then came the CTO and the CMO. So where is the line?
Her presentation at the Summit, The Five Decisions of Beloved and Prosperous Companies , will reveal actionable tips on how companies can transcend normal business practices to be customer-centric, how culture acts as a growth engine and how brands can thrive in both good and bad times.
Through providing this type of service with prepaid cards, Netspend helps serve the underserved – and this aspect alone means the company has to place heavy importance on customer experience. Lisa shares with us how she used her background in consulting and change management to help lead the company’s CX efforts.
It takes skill to synthesize the knowledge you’ve gained and then disseminate in a way that will help leaders make financial, cultural, and leadership decisions. In today’s episode, Rosalyn shares how her background in finance and education consulting contributes to success in her CCO role. ” About Rosalyn Curato.
In this episode, Claudiu , who has over 15 years of customer-centric leadership from multiple industries, including financial services, healthcare, and consulting, shares his strategy for transforming customer experience within an organization. From Chief Information Officer to ChiefCustomerOfficer with Brian Lillie.
Recently I wrote about a friend of mine, a ChiefCustomerOfficer who was struggling with breaking through to her leadership colleagues the importance of taking action to improve the organization’s CX. The advent and popularization of the role of the ChiefCustomerOfficer is a great thing.
He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link].
Our recent Customer Success Leadership Study showed that 61% of respondents reported a Vice President and above as being the highest leader in their Customer Success organization in 2021 – an increase of 7% from the previous year. This is in part due to a rise in the standing of the ChiefCustomerOfficer role.
To help answer some questions you might have around the Customer Success job market, we created this overview that will describe what the different career paths are that you can pursue, with descriptions for each role and the industry salaries. . ChiefCustomerOfficer. Create a customer-centric culture.
Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
If you’ve read much of my stuff, you may know that, once you ground your CX strategy in your Brand Promise , the three moving operational parts of your Office of the Customer should be Insights , Process Engineering , and building a strong CX Culture. 20% Culture. Finally, there’s CX Culture.
If you’ve read much of my stuff, you may know that, once you ground your CX strategy in your Brand Promise , the three moving operational parts of your Office of the Customer should be Insights , Process Engineering , and building a strong CX Culture. 20% Culture. Finally, there’s CX Culture.
The customer room unites leaders to understand customers' lives, their journey with your company, and emerging issues that require focus. #CX Building Our Customer Room. The following excerpt is from my third book, ChiefCustomerOfficer 2.0, How to Build Your Customer-Driven Growth Engine.
Eric’s responsibility is to reshape and redefine the employee culture, and with a front line of about 30,000 people worldwide, that’s a large undertaking. The presenting sponsor of The ChiefCustomerOfficer Human Duct Tape Show is Customerville. How did he handle this?
Continuing to explore customer experience leadership in many different sectors of business, my podcast today is with Dave Nelson, the ChiefCustomerOfficer at Armstrong Relocation & Companies, a very large family-owned business that provides moving and relocation services as the agency for a national moving company brand.
Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.
Culture is the Glue. In episode 12, Adam recounted reading a Harvard Business Review article that said, “Culture is the glue that binds an organization together, and it’s the hardest thing for competitors to copy.” As a result of building a winning culture, you have created a “ lasting source of competitive advantage.”
I know some of my fellow CX consultants go so far as to use the ROI of CX as their calling cards…not only engaging in the discussion but also leveraging it as the heart of their pitches to clients. How do you sell CX to leadership? I’ve even written about it myself on several occasions.
Gaming is a huge industry with a lot of devoted customers, which is why it was so interesting to speak with John Pompei , Head of Player Experience Operations Worldwide for Electronic Arts. It’s so important to understand the culture you’re coming into when in a new leadership position.
ChiefCustomerOfficer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss. This book will show you how to launch a proven framework through customer experience expert, Jeanne Bliss’s, five-competency model. Customer Service Culture. Creating Customer Loyalty.
The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands by Joe Wheeler. Part One introduces the new “3 Cs”, key trends associated with technology convergence, competition and culture change in a post-pandemic world. messaging, social media, live chat, video chat, online reviews).
During my ten years plus tenure as a corporate CX director, I introduced NPS to the leadership team to which they readily understood the concept and its simplicity and fully embraced NPS as the key performance metric in evaluating customer satisfaction and loyalty. This blog is a summary of those findings. 14% had never used NPS at all.
Let’s look at another example with a different Why : Although culture is a huge part of a successful CX effort, if that’s all it is, there’s likely an issue. If, in your division (whichever it is), you’ve seen the importance and impact of concentrating on your Customer, take those successes and share them.
How do you break down your programs to achieve maximum benefit for both your customers and your company? Speaker Bio: Emilia D’Anzica is a Customer Success and Account Management Growth Consultant and Partner at Winning by Design. She is process and culture-driven, building high performing teams.
Or perhaps the headline caught your eye because you manage a customer experience or customer support department and want to elevate your team. But I knew that I needed to cut my teeth and earn experience if I wanted a smooth transition between being an employee and being an entrepreneur, consultant and keynote speaker.
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