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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Many organizations designate a specific executive owner for CX (such as a Chief Customer Officer or Chief Experience Officer) to lead the charge. Regardless of title, this leaders role is to rally different departments, secure resources, and keep the organization focused on customer-centric goals.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions. Many B2B firms also lack a central CX team in one survey, 28% had no coordinated CX governance which underscores the challenge of breaking down departmental barriers.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. However, merely implementing these technologies without practical actions and listening to your customers and following the company mission and goals will not turn your company into a winner.

Strategy 453
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This process involves leveraging a range of solutions, including Customer Relationship Management (CRM) systems, Voice of Customer (VOC) programs, Customer Data Platforms (CDPs), real-time analytics systems, and other tools to track customer interactions and glean insights.

Strategy 380
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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Jim Iyoob, Chief Customer Officer at Etech Global Services. His articles have been featured in hundreds of publications, and he is the creator of The Customer Focus , a customer service training program that helps clients develop a customer service culture and loyalty mindset. Follow on LinkedIn.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. Flavio is the VP of Operations and Customer Support at DigiCert, Inc.,