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CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.
Recently, I was joined by Yamini Rangan, chiefcustomerofficer of Hubspot for a LIVE version of my podcast, the ChiefCustomerOfficer Human Duct Tape Show. Customer centricity requires that your go-to-market functions work in sync. . – Jeremy Uteza. – Anas Orwani.
Diane has been working since the early 1980s, serving in a number of transformative customer experience roles. She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, ChiefCustomerOfficer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company.
A ChiefCustomerOfficer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Understand the Work of the ChiefCustomerOfficer. Don’t answer them too quickly.)
A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.
As a customer experience leader, you need to have a good understanding of your organization’s culture. The culture is defined by actions, not words. ” It’s decisions made and actions taken that prove that the customer commitment is real and not lip service. Behavior 1: Unite the Leadership Team.
A truly effective CX strategy goes beyond basic customer interactions, integrating every aspect of the organization to provide seamless and high-quality customer engagement. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.
Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the ChiefCustomerOfficer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Practice mindful leadership. “Leadership matters.
The role of a ChiefCustomerOfficer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a ChiefCustomerOfficer Do?
Companies that practice what I call “ leadership bravery ” are choosing to reverse the trend on business practices that have defined their industries. Through leadership guidance and company actions, they are establishing more balanced relationships, where both sides win. What Does Leadership Bravery Look Like?
I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like ChiefCustomerOfficer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.
The New York Times has a leader of Customer Experience (who we will soon be interviewing), and I was pleased to see that the UK is also embracing this role. Robert worked hard to understand, define, and ultimately explain the various customer segments. One-Company Leadership. Chief Content Officer.
Even if your company does not yet have a ‘ChiefCustomerOfficer’ or ‘CCO’ it is unlikely to be long before they do! Competency Four: Proactive Experience Reliability & Innovation – Know before customers tell you, where experiences are unreliable. Enabling employees to deliver value.
A ChiefCustomerOfficer is successful when he or she can simplify how the organization works together to achieve customer-driven growth, engage the leadership team and connect the work to a return on investment. Understand the Work of the ChiefCustomerOfficer. Don’t answer them too quickly.)
Does your company have a chiefcustomerofficer (CCO)? Would your business benefit from appointing a chiefcustomerofficer ? Definition of a chiefcustomerofficer. What is a chiefcustomerofficer ? Chiefcustomerofficer job description.
How do you transform the culture and operations of your company to benefit the lives of your customers? During this implementation, Sami had to emphasize that the customer’s interaction with the company is a journey, and therefore identify potential pain points along the way.
The concept of a ChiefCustomerOfficer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. But just what a CCO is sometimes feels foreign, even though the responsibilities are pretty simple to analogize to other leadership roles in any organization. If that sounds familiar, it should.
Milista Anderson is chiefcustomerofficer for FIS’s treasury solutions business, leading the organization in its voice of the customer program and customer experience strategy. The notes on this episode may be slightly shorter than usual because it was a busy week for my team and I. About Milista.
Enrique Gómez Alonso is since February 2015 ChiefCustomerOfficer in Zurich Insurance Spain. In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. About Enrique.
As ChiefCustomerOfficer and EVP of Technology Services, Lillie directly leads the Global Customer Success Organization, which includes Global Customer Care, Global Customer Experience, Global Customer Process, and Global Technology Services, including IT and Interconnection Product Engineering.
Have you listened to The ChiefCustomerOfficer Human Duct Tape Show ? In this episode replay, I chat with Catherine Courage , the VP of Ads and Commerce User Experience at Google about how she created the path of her CX leadership role. CX Leadership Lessons Learned. Earn the Right to Do the Work.
I deliberately make my podcast , not about broadcasting your successes, but broadcasting the journey of the chiefcustomerofficer. The work is interesting, but what really drives the work is culture. In it, I ask: What worked? What didn’t work? How did you re-navigate? How did you stop and pause?
As we head further into 2022, it’s apparent that companies are picking up steam and looking ahead to the future of their experience practices (customer experience, employee experience, and beyond). Want to get more inspiration from customer experience leaders from every industry? Know Your Guardrails. Move with Purpose.
How do you make health care more personal and customer-focused? This is a topic that comes up in my interview with Antoinette Taranto , ChiefCustomerOfficer at The Colorado Department of Health Care Policy and Financing. Antoinette focused on creating a culture shift to that of person-centeredness. .”
Darryl Speach is a serial customer experience practitioner and change agent. He’s had leadership roles at New York Life, the Disney Institute, and Greystone and Company. Mr. Speach serves as ChiefCustomerOfficer, leading strategy for the Greystone customer experience effort across all business lines.
With a track record in transformational leadership, Stephen has built a reputation for leading and implementing successful customer focused, innovative and profitable initiatives. He also regularly writes and speaks at global conferences on subjects ranging from customer experience, innovation, marketing and leadership.
I had the pleasure of reading Jeanne Bliss’s new book, ChiefCustomerOfficer 2.0 , and can’t wait to tell you why you should read it! Jeanne Bliss was one of the original ChiefCustomerOfficers, and has held titles like that for companies including Land’s End and Allstate.
We’re excited to announce that we have a new ChiefCustomerOfficer: Walt Weisner. Walt has spent more than 20 years working to delight customers at Silicon Valley’s most successful companies. Walt has previously led Customer Operations at companies like RingCentral and WebEx.
Donna Peeples was the ChiefCustomerOfficer at AIG — obviously a large company. The biggest differences between “enterprise” and “startup” from a CCO perspective are the scale of the work and the need to protect an established legacy and culture in the enterprise example. Episode Overview.
Jeb Dasteel is the ChiefCustomerOfficer at Oracle. That was a role that evolved over time, but he is still one of the longest-tenured customer-facing executives in the tech sector. . Jeb holds the position of Senior Vice President and ChiefCustomerOfficer at Oracle. About Jeb Dasteel.
From Penni’s own LinkedIn: Utility executive with over 25 years of experience in field operations, customer service and energy efficiency. The meter to cash team of over 1100 provides customer service to Eversource’s customers in Connecticut, Massachusetts and New Hampshire. The Initial CCO Steps.
In-depth neuroscience researches tell us that there are biological differences in the way a woman and a man would think but that does not prove men and can soar higher than women in leadership capabilities. She is specialized at guide leaders and businesses to earn customer-driven growth and development. Jeannie Walters.
I was recently speaking with a friend who’s a ChiefCustomerOfficer. She has the support of her boss, the CEO, who often speaks of the importance of CX and why having a ChiefCustomerOfficer is so valuable. And she had a bit of CX culture on her plate too: outreach, awareness, education, and the like.
Why Leadership and Customer Service Speakers Matter Leadership shapes the culture of an organization, while excellent customer service ensures customer satisfaction and retention. Are you hoping to improve customer service mindsets across your organization? Customer Service Speakers 1.
In this episode, I speak with Margie Dillon, the EVP and ChiefCustomerOfficer for Liberty Mutual , about her unusual path from Chief Financial Officer to ChiefCustomerOfficer. I call that One-Company Leadership. Episode Overview. Connect With Margie. Margie is on LinkedIn.
As “customer experience” has become a hot topic and nearly every industry has embraced it as a priority for their business, it is important that it also become united across your organization. It unites the organization in building a framework for “Earning the Right” to Customer Asset Growth. To emulate culture, people need examples.
In my Daily Dose video series, I explore the topics that chiefcustomerofficers must grapple with on a daily basis. ” become part of our lives as customers? Many point to the automotive industry as the beginning of this survey score culture. Start with the story of customers’ lives. ? ?
The guests on my podcast, The ChiefCustomerOfficer Human Duct Tape Show can certainly vouch for that sentiment. Proactive experience reliability and innovation : this lets you know before the customers tell you if the experience you delivered was reliable and valuable to them. I call it “boiling the ocean.”
I’m excited to be back with new episodes of the ChiefCustomerOfficer Human Duct Tape Show. In today’s episode, I have an engaging and enlightening conversation with Craig Langlois , the Chief Experience Officer at the Berkshire Museum in beautiful Berkshire, Massachusetts. Take Care of the Basics.
As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Elevate customer growth/loss as a success metric of the business.
I talked a bit about this in my book ChiefCustomerOfficer 2.0 , but when discussing the idea of accountable leadership in terms of developing a customer-first, customer-obsessed culture, it all comes down to three major themes (which can further be broken down into a series of actions).
In today’s podcast episode, you’ll hear from six customer experience leaders in the B2B industry who share advice about the things they know now, that they wish they knew before they started their work. Implementing a Customer Success Strategy is a Cultural Transformation. It’s not simple.
Your customer service culture is not what your fancy “Customer Guarantee” promises, and it’s not whatever you say it is in your new employee handbook. Your culture is the set of beliefs held by your employees about your company: who and what it is for, what it values, and how they act in response to those beliefs.
In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and culturalleadership – and why her unique background in both operations and marketing prepared her for success.
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