Chief Customer Officer Customer Base Software Tips 
ChurnZero
JANUARY 18, 2024
The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.
Gainsight
APRIL 14, 2022
One of the biggest paradigm shifts is an increased appreciation for the customer base. We can’t take our customers for granted — ever. Investing in customer success (CS) isn’t a nice-to-have anymore — or even merely a high priority — it’s existential. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams.
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ChurnZero
JANUARY 4, 2024
“2024 will continue to see the chief customer officer move into the leadership phase,” predicts ChurnZero CEO and co-founder You Mon Tsang. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.
Gainsight
JUNE 13, 2024
.” Your customer-facing team members can also send emails to customers based on product usage. For example, suppose a CSM notices a customer is underutilizing a feature or not achieving the outcomes they likely expect. Similarly, you could use a chatbot to keep your academy (or community) always one click away.
Gainsight
JUNE 11, 2021
The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.
ChurnZero
MARCH 28, 2023
When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. As you grow your customer base, you must also dedicate resources to Customer Success. One key to keeping customers is keeping them engaged.
ChurnZero
FEBRUARY 23, 2023
For example, reach and acquisition are arguably more important to an early-stage company seeking to land its first customer. However, as the customer base grows, retention and loyalty become equally, if not more, important. Good customer support is good marketing too.
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