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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.

Strategy 450
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10 mindsets for change from Australia’s chief customer officers and experience leaders

Alida

Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the Chief Customer Officer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Build customer intimacy. Drive insight-led innovation. “In

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Coca-Cola’s vision of refreshing the world and inspiring moments of optimism is reflected in their commitment to sustainability and innovation. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

Strategy 380
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The Story of Jose – A Tale About Customer Experience

ECXO

He was a Customer Success Manager at a well-known company, “TechEase” A traditional company in the city that has been there for decades, working in the same way they have always worked. Though TechEase was renowned for its innovative products, it was infamous for its lack of customer-centric culture.

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Putting customers at the heart of strategy: Q&A with Vision Critical Chief Customer Officer Kelly Hall 

Alida

Balancing budget constraints, departmental priorities and revenue growth against customer success can be a challenge, even for the most seasoned of executives. As the newly appointed chief customer officer at Vision Critical, Kelly Hall is well aware of these challenges. It’s simple; we are nothing without our customers.

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Wootric Joins InMoment to Accelerate CX Innovation and Growth

Wootric CX Blog

This next step in our evolution means great things for our customers and other businesses seeking a modern approach to CX improvement. . In addition, our pace of innovation and our ability to support our customers around the globe will accelerate as we leverage the considerable resources and expertise of InMoment. .