Remove Chief Customer Officer Remove Customer Journeys Remove Definition
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10 mindsets for change from Australia’s chief customer officers and experience leaders

Alida

Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the Chief Customer Officer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Build customer intimacy. Practice mindful leadership.

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The CCO’s Checklist: 28 Actions to Take for Customer-Driven Growth

Customer Bliss

As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Enable and inspire decision-making driven by honoring customers as assets.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

Do you just give all employees the generic “the customer is always right” speech, or do you actually have a customer-centric process in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too? What Is a CCO?

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How Do You Prioritize the CX Work to Be Done in the First Year of the CCO Role?

Customer Bliss

Have you recently become a chief customer officer? If you’re taking on a CCO role in a company, there’s a lot of work that has to be done to get your customer experience program off the ground and running. Walk them through the customer growth and loss process, and be clear about what these definitions mean.

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When to Take a Chief Customer Officer Role, and When to Leave One, With Carol Pudnos – CB28

Customer Bliss

If a career transition is one of your goals, definitely give this whole episode a listen. From Carol’s own LinkedIn: Customers interface with suppliers across hundreds of touch-points. My specialty is bringing the customer journey to life inside the enterprise, empowering employees and transforming the culture.

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Introducing Anthropology & Ethnography to your Customer Room: An Inside Look with St. Jude Children’s Research Hospital

Customer Bliss

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. In today’s video, I want to talk about telling customer stories by introducing applied anthropology and ethnography into your listening strategy, and most importantly, into your storytelling.

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Has Marketing lost its way or is it just changing? A perspective by Bernard Page

ijgolding

Some say the correct answer is ‘Customer Service’ Some say ‘with the CEO’ Some might say under the responsibility of a ‘Chief Customer Officer’, or a ‘Chief Experience Officer’ Others might say ‘Marketing’ The debate rages on globally – is there a right answer to the question?