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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 314
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My Rock, My Story: Building a Customer Journey Map from Scratch at the Smithsonian

Customer Bliss

The following post is an excerpt from my book: Chief Customer Officer 2.0. These stories come from CCOs who have faced numerous challenges, yet persevered in pushing their metaphorical “rock up the hill” by uniting their leadership teams, working through challenges, and ultimately achieving success in doing so.

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How to Win the Chief Customer Officer Role, With Sandy Miranda – CB70

Customer Bliss

Assisting organizations and professionals not only to learn but execute business strategies that will refocus company efforts to Customer Success. By creating a unified focus on the most important asset of the organization – The Customer. Feel free to reach out if you would ever like to chat about your customer success strategy.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Customer surveys remain fundamental for gathering direct feedback. Businesses like SurveyMonkey, Qualtrics, and SurveyGizmo provide platforms to conduct surveys tailored to specific customer journey touchpoints. Conduct comprehensive research to understand the full scope of the customer journey.

Strategy 422
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Brainshark B-B Chief Customer Officer Diane Gordon – CB42

Customer Bliss

Diane has been working since the early 1980s, serving in a number of transformative customer experience roles. She was SVP of Worldwide Customer Solutions at Endeca, SVP of Services and Support at Enterprise Mobile, Chief Customer Officer at Bullhorn, and now CCO of Brainshark (following a stint as SVP, Customer Care) at the same company.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Customer Surveys : Fundamental for gathering direct feedback. Businesses like Typeform, Alchemer, and Google Forms provide platforms to conduct surveys tailored to specific customer journey touchpoints. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

Strategy 380
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Introducing the “Chief Customer Officer Human Duct Tape Show”

Customer Bliss

In the past 35 years leading customer experience transformation, it has become increasingly apparent that a crucial role of customer leadership executives (The Chief Customer Officer, The Chief Marketing Officer, The Customer Experience Officer) is to unite the company to achieve customer-driven growth.