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The Role of a Chief Customer Officer

Totango

The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a Chief Customer Officer Do?

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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. Customer retention is paramount in keeping a SaaS company afloat, particularly as a company matures.

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A Conversation about Oracle’s’ Chief Customer Officer Experience, With Jeb Dasteel – CB015

Customer Bliss

Jeb Dasteel is the Chief Customer Officer at Oracle. That was a role that evolved over time, but he is still one of the longest-tenured customer-facing executives in the tech sector. . Jeb holds the position of Senior Vice President and Chief Customer Officer at Oracle. Episode Overview.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Customer Satisfaction (CSAT) : Measures how satisfied customers are with specific interactions, products, or services. Customer Lifetime Value (CLV) : Estimates the total revenue a company can expect from a single customer account throughout its relationship.

Strategy 380
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Customer Satisfaction (CSAT): Measures how satisfied customers are with specific interactions, products, or services. Customer Lifetime Value (CLV): Estimates the total revenue a company can expect from a single customer account throughout its relationship.

Strategy 422
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The Story of Jose – A Tale About Customer Experience

ECXO

Impressed by the positive changes, they decided to create a new role – Chief Customer Officer – and offered it to Jose. As the Chief Customer Officer, Jose worked tirelessly to instill a customer-centric culture in every corner of TechEase.