Remove Chief Customer Officer Remove Customer Retention Remove ROI
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Customer Lifetime Value (CLV) : Estimates the total revenue a company can expect from a single customer account throughout its relationship. Customer Retention Rate : Tracks the percentage of existing customers who continue to do business with you over a specified period.

Strategy 380
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The Impact of the Chief Customer Officer, Part II

CCO Council

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Customer Lifetime Value (CLV): Estimates the total revenue a company can expect from a single customer account throughout its relationship. Customer Retention Rate: Tracks the percentage of existing customers who continue to do business with you over a specified period.

Strategy 369
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Measuring ROI of Customer Centricity-Changes in Customer Value

CCO Council

In my previous post I described the historical retrospective approach whereby incremental per-customer or per–segment revenue gains are correlated with increasing loyalty and engagement. Expected change in customer value is another valuable means of demonstrating ROI.

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5 Ways Chief Customer Officers Can Drive Net Revenue Retention

Gainsight

Here are five important recommendations that Chief Customer Officers should focus on to drive net revenue retention: 1. Demonstrate the ROI to Increase Corporate Spend in CS and CS Ops teams. Companies that invested 10 percent of revenue in customer service saw the highest NRR.

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7 Reasons for Failure When Adopting a Customer First Strategy

C3Centricity

Once the board has endorsed the initiative, the every-day leadership should be handled by someone who exemplifies customer-centricity and has a passion for customer delight. According to this article in Forbes, the responsibilities of a CCO are to: Bring The Customer To Life. It makes both business sense AND customer sense.

Strategy 198
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4 golden tickets to capture CX ROI

Think Customers

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 64