Remove Chief Customer Officer Remove Customer Voice Remove ROI
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

These insights inform the service standards and product offerings that will most effectively meet customer expectations. There are several ways to obtain data and understand customers. Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 450
article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. In this way, the CX program functions like a continuous listening and response system, always tuned to the customers voice.

B2B 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

These insights inform the service standards and product offerings that will most effectively meet customer expectations. Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback.

Strategy 380
article thumbnail

Make Customer Delight About Delivering Value with Jon Herstein of Box

Customer Bliss

Customer delight is incredibly important, but it’s also insufficient,” says Jon Herstein , Chief Customer Officer at Box , a cloud content management company that serves about 90,000 customers. Delivering value is ultimately the key point of B2B customer success and delight. Click To Tweet.

article thumbnail

The Ultimate Chief Customer Officer (CCO) Job Description

Gainsight

The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.

article thumbnail

State of Business-to-Business Customer Experience Management

ClearAction

Adapting the company to customers' needs through improvement and innovation of customer experience. Promoting engagement of employees and customers alike, in accordance with the above. B2B Customer Experience Management Examples. Adobe: Customer Experience Undercover Boss.

article thumbnail

Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

This interview is with Mike Milburn, Chief Customer Officer of Service Cloud at Salesforce. You meet with customers all the time. Companies are responding to customer service because they want a market share and they want to stay alive. Customer service is no longer a commodity, it’s a competitive differentiator.