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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Organizations face unique challenges that can hinder CX improvement efforts. CEO, Chief Customer Officer, or Chief Experience Officer) who champions CX across the company.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Strategy 460
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Continuous monitoring and adaptation are crucial.

Strategy 380
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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Before we dive deeper, here’s a detailed guide to how to improve your customer experience with NPS (and here is a quick summary of what NPS is and isn’t ). Why did you give that score?

System 317
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Top 4 Metrics Chief Customer Officers (CCOs) Must Know

ChurnZero

For the formula and examples, see Churnopedia entry: Customer Lifetime Value (CLTV). . Customer Health Score. Definition: Customer health scoring is the process of evaluating a customer’s overall engagement and satisfaction with your company in a simple score. Net Promoter Score®.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?