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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values. This can be achieved through training programs focused on empathy and customer service, performance metrics prioritizing customer satisfaction, and leadership modeling these priorities.

Strategy 380
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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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3 Most Popular Episodes From My Podcast: The Chief Customer Officer Human Duct Tape Show

Customer Bliss

I found this conversation quite fascinating, because Brad Olson, the senior vice president of Member Experience, spoke of how Peloton, a mission based company that creates indoor exercise bikes, is revolutionizing the fitness industry. ” (Tweet this). Click here for show notes.

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Lessons From a Three Time Chief Customer Officer, with Darryl Speach – CB018

Customer Bliss

Darryl Speach is a serial customer experience practitioner and change agent. He’s had leadership roles at New York Life, the Disney Institute, and Greystone and Company. Mr. Speach serves as Chief Customer Officer, leading strategy for the Greystone customer experience effort across all business lines.

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How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

In this episode, we talk about the evolution of both customer experience as a holistic experience and of the chief experience officer and chief customer officer roles over the past few decades. 7 Customer Experience Insights You Can Apply to Your Organization. Focus more on your own people and teams.