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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Designing an Integrated Customer Journey Designing an integrated customer journey involves mapping the entire customer journey to identify all touchpoints between the organization, partners, and customers. This ensures accountability and a focused approach to achieving customer satisfaction.

Strategy 460
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Designing an Integrated Customer Journey picsr 3 Designing an integrated customer journey involves mapping the entire customer journey to identify all touchpoints between the organization, partners, and customers. This ensures accountability and a focused approach to achieving customer satisfaction.

Strategy 380
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Lessons From a Three Time Chief Customer Officer, with Darryl Speach – CB018

Customer Bliss

Mr. Speach serves as Chief Customer Officer, leading strategy for the Greystone customer experience effort across all business lines. You need to do a culture crystallization exercise with employees. About Darryl. Ask them what they love, what they hate, and what they think needs to be added.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. Unless you’re committed to that, the mapping would merely be an exercise with no tangible business outcome.

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Understanding the Joint Success Plan: A Tool for Outcome-Based Customer Success Management

ChurnZero

This is a guest blog post by Jay Nathan, Chief Customer Officer at Higher Logic. A J oint Success Plan is a simple but powerful tool for outcome-based customer success management. It’s designed to help solution providers align with their customers’ business goals and objectives.

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Utilities and The State of the Consumer

Maru Group

Tailoring engagement efforts to specific customer segments will increase the return on investment. They discussed understanding customer needs in relation to Distributed Energy Resources (DERs). This exercise was instrumental to the success of the smart city initiative undertaken by Colorado Springs Utilities (CSU).

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It’s Day One as a New CS Leader. Now What? ?

Gainsight

The customer success (CS) community has come a long way in the last ten years since our first Pulse Conference in 2013. For many CS professionals, there is a clear track from Customer Success Manager (CSM) to Team Lead to Head of CS and eventually (Chief Customer Officer) CCO.