Remove Chief Customer Officer Remove Exercises Remove ROI
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Designing an Integrated Customer Journey Designing an integrated customer journey involves mapping the entire customer journey to identify all touchpoints between the organization, partners, and customers. This ensures accountability and a focused approach to achieving customer satisfaction.

Strategy 455
article thumbnail

Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Designing an Integrated Customer Journey picsr 3 Designing an integrated customer journey involves mapping the entire customer journey to identify all touchpoints between the organization, partners, and customers. This ensures accountability and a focused approach to achieving customer satisfaction.

Strategy 380
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. This exercise makes it clear where the experience is falling short. Another key aspect of strategy is prioritization.

B2B 339
article thumbnail

How Has CX Evolved and How Should it Impact Your Company’s Growth and Leadership?

Customer Bliss

Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. In this episode, we talk about the evolution of both customer experience as a holistic experience and of the chief experience officer and chief customer officer roles over the past few decades.

article thumbnail

Mapping Customer Journeys Through a Systems Lens

Horizon CX

In some cases that might be the very origin, especially when one of those senior leaders holds the title of Chief Customer Officer or Vice President of Customer Experience. Unless you’re committed to that, the mapping would merely be an exercise with no tangible business outcome.

article thumbnail

We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

can support achieving business goals (ROI) and grow or communicate the value that is accrued by a brand due to nurturing a relationship (ROR, Return on Relationship). Customer Hub linkedin twitter Why? When leaders overfocus on the score, NPS can become a frustrating corporate goal setting exercise. blog linkedin twitter Why?

System 317
article thumbnail

Top CX Reads 2023 – Digital, Design, Centricity

ECXO

Using Behavioural Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut. Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. Here is the book link.