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Are you considering applying for the role of ChiefCustomerOfficer (CCO)? If so, you’ve probably already worked in customer experience leadership in some capacity, and have a reasonably clear concept of what an organization is looking for in a CCO. Will You Elevate Customers as the Asset of Your Business?
In the following sections, we explore how to lead a successful CX transformational program in a B2B settingcovering everything from executive leadership and strategy to metrics, culture change, and real-world case studies. Quantifying these impacts helps build the business case for investment in CX initiatives.
Sandy tells of her deliberate path from Customer Care Manager to CCO and how she took actions to earn the role and ensure she could be successful in it. From her LinkedIn: Having spent my entire career in service I have naturally and happily found a home in the Customer Success space. About Sandy. sales) and stakeholders (i.e.
Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Peel back the layers of many successful customer experience strategies and you'll find that accountability sits with the ChiefCustomerOfficer (when they have one). Collaboration between the [.]
Speaker: Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum
Popular customer experience metrics include engagement, Net Promoter Score®, first contact resolution, and retention. What do these metrics have in common? They’re measured at customer touch-points, so they’re lagging indicators: you can’t measure them until after the customer experience.
Last week, 120 experience leaders in innovation, insights, customer operations and digital transformation gathered for the ChiefCustomerOfficer Summit at the Park Hyatt Melbourne to discuss the state of customer experience (CX). Build customer intimacy. Practice mindful leadership. It’s how you show up.
Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer. Firms like Segment, Oracle, SAS, Tealium, and Treasure Data use CDPs to enable real-time analysis and personalized customer interactions. Training programs and employee enablement strategies are crucial.
Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Training programs and employee enablement strategies are crucial.
Milista Anderson is chiefcustomerofficer for FIS’s treasury solutions business, leading the organization in its voice of the customer program and customer experience strategy. She is a Certified Customer Experience Professional (CCXP) as well as certified Six Sigma Green Belt. About Milista.
As ChiefCustomerOfficer and EVP of Technology Services, Lillie directly leads the Global Customer Success Organization, which includes Global Customer Care, Global Customer Experience, Global Customer Process, and Global Technology Services, including IT and Interconnection Product Engineering.
In 2003 there were 30 ChiefCustomerOfficers worldwide according to the ChiefCustomerOfficer (CCO) Council, reaching 450 by 2011. Annie has been specializing in the field of Customer Experience Management for over ten years, but has dabbled in lots of different parts of business.
You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. 11 Statements to Assess if Your Company Needs a ChiefCustomerOfficer. Practice capacity management. Start here.
The concept of a ChiefCustomerOfficer (CCO or, sometimes, CXO) is still pretty fresh for a lot of organizations. Simply put, if tracking and reporting of your VoC metrics is the end of your work, you’re doing it wrong. What a waste of resources and a lost opportunity!
You may have seen in the news recently that Walmart hired its first CCO , Janey Whiteside, who managed benefits and services – which also included customer engagement, at American Express. 11 Statements to Assess if Your Company Needs a ChiefCustomerOfficer. Practice capacity management. Start here.
Last week, I described recent research conducted by the CCO Council into the impact of the chiefcustomerofficer on company financials. This week, I discuss the findings in detail and provide recommendations for managing them. Customer Centricity is a two-year investment.
With a track record in transformational leadership, Stephen has built a reputation for leading and implementing successful customer focused, innovative and profitable initiatives. Invest in new tools/talent: Both personnel sides and tech stack are moving quickly right now.
I wanted to talk for a quick second about strategic management in customer experience. 20, which is crazy — you’ve probably heard many CCOs and other senior customer experience leaders talk about strategic management. Strategy is long-term vision for an organization or a customer journey.
Camille Harrison is the Group Vice President and ChiefCustomerOfficer for Florida Blue. Starting many years ago as a customer service rep, Camille has been in the “service” lane her entire career. Previously, she was Chief of Staff. Episode Overview. She has been in the role now for almost 40 months.
Overall, it seems like the easiest way to solve that is to have someone specialized in customer experience in charge of the whole process – both to make sure everything is going as it should and that the majority of the C level can focus on other matters. Well, that’s where the ChiefCustomerOfficer comes into play.
Donna Peeples was the ChiefCustomerOfficer at AIG — obviously a large company. Establish baseline metrics for defining performance. Unite the senior leadership team on goals and metrics, guiding principles and tenets of the business. Establish listening with employees and customers. Episode Overview.
In this episode, I speak with Margie Dillon, the EVP and ChiefCustomerOfficer for Liberty Mutual , about her unusual path from Chief Financial Officer to ChiefCustomerOfficer. Around 2:00-2:23, the discussion turns to rooting new customer experience projects in data and metrics.
This council should aim to manage the activities of the tactical working teams that are striving to improve the customer experience as well as communicate expectations throughout the company and particularly to the customer-facing associates. Frontline employees are the biggest customer facing assets your organization has.
Brenda Wensil is the ChiefCustomerOfficer at the Department of Education Federal Student Aid Office. Certified and accredited executive coach for senior leaders and managers in large and mid-size companies as well as non-profit organizations. Episode Overview. About Brenda.
Balancing budget constraints, departmental priorities and revenue growth against customer success can be a challenge, even for the most seasoned of executives. As the newly appointed chiefcustomerofficer at Vision Critical, Kelly Hall is well aware of these challenges. I was (and always will be) customer first.
Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.
As increased emphasis falls on customer experience to impact loyalty, customer experience executives (CCOs, CXOs) must take a leadership role in driving company culture through actions that improve CX—in order to achieve customer-driven growth. Honor and ManageCustomers as Assets of the Business.
Millions of customers, thousands of employees, and more than 1,500 stores mean that Petco has a myriad of data and metrics to pull from to track its business growth and success. The challenge, like many other companies, is knowing which metrics to prioritize and measure. Those key drivers determine the customer experience.
I launched a podcast, The ChiefCustomerOfficer Human Duct Tape Show , in 2016. At the end of all 32, I asked the guest — typically a ChiefCustomerOfficer or someone who owns customer experience at their organization — what I call my “pay it forward” question. “I’m
A lot of my impetus for starting this podcast was to give younger and/or middle managementcustomer experience would-be executives more context on building out a career. He is responsible for a multi-billion-dollar, global P&L, including the management of a billion+ dollar franchisee fund. Bank on that.
The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. As a rule, I would always suggest collecting NPS as one of a number of metrics (including CSAT and Customer Effort) unless there is a compelling reason why you should not. There is no perfect metric.
This is the 100th episode of the ChiefCustomerOfficer Human Duct Tape Show , and I have YOU to thank for it! In this episode, I speak with Amanda Sachs , General Manager, Customer & Partner Experience, at Microsoft. Again, thank you for your support of The ChiefCustomerOfficer Human Duct Tape Show.
Of all there lies the customers head, ChiefCustomerOfficer (CCO) who is one among the C suites of the departments to deliver the customer success. Handling difficult customer interactions by offering the best customer experience is part of their deal. The traits needed in a chiefcustomerofficer.
I can’t overemphasize the importance of building maps with real customer intelligence, not just internal opinions. You need to keep a pulse on the various players in a customer account who have a say in purchase decisions. I’d like to close with thoughts on how best to engage customers as they progress through their journey.
The C-suite executive responsible for an amicable relationship between the customers and the organization is the ChiefCustomerOfficer (CCO). Organizations know the value of a customer and would do everything in their power to please each one of them. . What is the importance of a ChiefCustomerOfficer?
The role of the chiefcustomerofficer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. If a customer churns before the payback period is met, it’s a financial net loss.
The ChiefCustomerOfficer (CCO) role is crucial for virtually every SaaS company. Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders.
Despite their critical roles, customer success teams face the daunting task of managing vast data from customer interactions. This foresight transforms customer success strategies from reactive to proactive, ensuring sustainable business growth. With targeted interventions, they significantly reduce churn.
It’s a continuous partnership anchored in an outside-in lens focused on delivering value and an exceptional experience for your customers. Customer service (or account management) is about being reactive and solving problems for your customers to keep them in “status-quo mode.”
Jeanne talked about the role of the ChiefCustomerOfficer, while I ran through my Six Steps to Turn VoC into Action. One of the questions posed by Bob during the webinar was: “ How can managers avoid the metric becoming a goal rather than an indicator? customer experience metrics voc voice of customer'
Before Carol shifted up the chain at Dow Corning, for example, she had been managing a $400M section of the company. Your focus is on customer and employee experience. One aspect that unites all CCOs (that I’ve worked with) is this greater focus on experience, both internal (employee) and external (customer).
Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.
A chiefcustomerofficer (CCO) is an operational role responsible for all customer-facing activity post-sale. This often includes leading implementation, customer success and customer support teams. A chiefcustomerofficer is usually responsible for everything that happens post-sale.
Competency #1: Honor and ManageCustomers as Assets. Know the Growth or Loss of Customers and Care About the “Why?”. With this competency, the goal is to align leaders to make a defining performance metric—the growth or loss of your customer base. how many customers declined in their level of engagement with you?
Suggesting a ChiefCustomerOfficer may seem frivolous to leaders who believe they already focus on customers. The problem is these disconnected actions don’t amount to anything significant for customers. How about consistent metrics everyone agrees to? I didn’t think so.
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