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This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. There’s an entirely new generation of metrics that is popping up, things like second call avoidance. Why should the customer have to call you back?
This interview is with Mike Milburn, ChiefCustomerOfficer of Service Cloud at Salesforce. You meet with customers all the time. There’s an entirely new generation of metrics that is popping up, things like second call avoidance. Why should the customer have to call you back?
And now feelings are a business metric. But like if we look at the five most hated industries, they are travel, especially air travel, insurance, cable, Telekom and wireless services and internet services. And we have to be real about how we are building and designing experiences for other people and how do we make them feel?
His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Lynn Hunsaker. Marsha Collier. Martha Brooke.
His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s key consulting clients included: Prodigy, Safeway, FedEx, USAA, Capital One, BT Wireless (O2), Sumsung Card, LG Capital, and many more. Lynn Hunsaker. Marsha Collier. Martha Brooke.
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