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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support.

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CCO Shares How to Create a Customer-First Health Care System by Directly Engaging Members

Customer Bliss

How do you make health care more personal and customer-focused? This is a topic that comes up in my interview with Antoinette Taranto , Chief Customer Officer at The Colorado Department of Health Care Policy and Financing. The presenting sponsor of The Chief Customer Officer Human Duct Tape Show is Customerville.

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We Asked 30 CX Influencers if They Would Recommend the Net Promoter System

Lumoa

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. I’d love to specify from the very beginning, we focus on the Net Promoter System , not only on the Net Promoter Score ( that actually changes a lot ). Not as the only system used. Why did you give that score?

System 317
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Ideally, the CEO and other senior leaders champion the effort, making it clear through their actions and priorities that customer experience is not just a frontline issue but a strategic, company-wide imperative. At the same time, performance evaluations and reward systems should acknowledge contributions to customer experience.

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Making the case for the Chief Customer Officer Role, With Milista Anderson – CB51

Customer Bliss

Milista Anderson is chief customer officer for FIS’s treasury solutions business, leading the organization in its voice of the customer program and customer experience strategy. Please feel free to listen to the whole episode when you have time. About Milista.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

As Chief Customer Officer and EVP of Technology Services, Lillie directly leads the Global Customer Success Organization, which includes Global Customer Care, Global Customer Experience, Global Customer Process, and Global Technology Services, including IT and Interconnection Product Engineering.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Toyota’s vision of “Respect for People” and “Continuous Improvement” is embedded in their famous Toyota Production System, emphasizing efficiency and quality. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.

Strategy 460