What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
Implement gamification and loyalty programs for deeper player engagement. Loyalty Programs and Gamification European lotteries have embraced loyalty programs and gamification to deepen player engagement. By embracing technology, personalization, gamification, and responsible gaming, U.S. lotteries can learn: U.S.
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