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How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

She had support from her C-Suite leaders, as the president saw the value of leading their external and internal facing communications with CX. Connect Employees to the Customer. How do you connect employees to each other? How do you connect employees to the customer? And how do you connect employees to your mission?

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Is your organisation interconnected? The employee – customer chain

ijgolding

However, whilst I will never take for granted how lucky I am being able to travel around the globe, it is not quite as glamorous as you might think. Most of my life is spent on buses, taxis and trains, travelling to chaotic, disorganised airports, being herded along with my fellow passengers like cattle to my economy class seat!!

Travel 247
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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Before jumping into tactics: Know what success looks like and communicate it across the organization. Travel your customer journey , and look for quick fixes. Make a note and then communicate these quick wins. Maybe there is great brand marketing before the sale but lackluster customer communications following the purchase.

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5 Ways to Connect the Learner’s Journey to the Employee Journey

Experience Investigators by 360Connext

Here are five ways to create a cohesive employee experience by connecting learning to your employee’s journey overall. How does it connect to the overall mission and purpose of your organization? How does this learning opportunity connect to the customer experience? Understand those key, critical touchpoints. Click To Tweet.

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Building a Successful Customer Experience Strategy

GetFeedback

Connect on an emotional level with your customers. Research shows that the best customer experiences stem from an employee developing an emotional connection with a customer. With the prevalence of social media, customer reviews travel quick and have a broader audience. Include your employees in the process.

Strategy 322
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Five Ways to Thank Customers — And How to Find Opportunities in Your Organization

Experience Investigators by 360Connext

Employees wrote and tied hand-written thank you notes to baggage that travelers collected after their flight. Simple, but a really nice way to connect with customers in an unexpected way. Once the tip is entered, they don’t have a way to communicate with customers and want the ability to do that. Try these methods: 1.

How To 372
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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.” ” This certainly makes sense to me.