Optimove

JANUARY 2, 2025

Part 2 of the 2025 Optimove Consumer Marketing Fatigue Report dives into strategies to strengthen retention, reduce churn, and foster deeper connections. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

Consumers 76

Consumers Marketing Loyalty Programs Customer Retention 76

eglobalis

MARCH 13, 2025

Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences. Utilize Visual Dashboards : Create visual representations of CX metrics to effectively communicate progress and impact to leadership. At the same time, B2B customer expectations have risen.

Leadership 232

Leadership B2B B2C Effort Score 232

C3Centricity

NOVEMBER 12, 2024

Encouraging leaders to establish and communicate this definition creates a foundation for a company-wide culture that actively listens and adapts to customer feedback. Research from Edelman’s 2023 Trust Barometer shows that 88% of consumers expect businesses to lead with integrity, especially during uncertain times. Source: Edelman.

Leadership 156

Leadership Culture Customer Centricity Rewards Programs 156

Experience Investigators by 360Connext

NOVEMBER 5, 2024

Tune in to this CX Pulse Check as we uncover the vital role of communication in driving customer experience transformation. Tamsen Webster, founder of the Message Design Institute, sits down with Jeannie Walters to reveal how communication missteps often hinder change, drawing insights from Tamsyn’s latest book.

Banking 143

Banking Customer Centricity Culture Communication 143

InMoment XI

OCTOBER 30, 2024

Clear communication and self-service tools are crucial to their satisfaction. Life insurance customer experience : Life insurance customers need clear, simple communication about policy terms. They appreciate proactive communication on potential risks like weather hazards. This expectation stems from a need for convenience.

Insurance 195

Insurance Customer Satisfaction Customer Experience Strategy 195

ECXO

MARCH 19, 2025

Consumers today prefer experiences that fit their personal rhythms rather than rigid, one-size-fits-all service models. For months, people were conditioned to avoid unnecessary in-person engagements, rely on digital communication, and embrace remote services. Silent services allow people to navigate the world at their own pace.

Customer Experience 216

Customer Experience Self Service Chatbots Trends 216

Optimove

OCTOBER 14, 2024

By October, over half of consumers expect to feel overwhelmed by brand messaging, putting retailers at risk of losing attention. This number is expected to climb to 81% by December, putting retailers at risk of losing consumer engagement just as the holiday season peaks.

Consumers 59

Consumers Marketing eBook Omni-Channel 59

ECXO

OCTOBER 30, 2024

By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.” Implementing data analytics and customer relationship management (CRM) tools can help businesses tailor their offerings and communication effectively.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

CSM Magazine

NOVEMBER 17, 2024

consumers, plummeted in 2024 for an unprecedented third consecutive year, according to Forrester , to its lowest point since the firm launched its CX index in 2007. Here are two areas where a switch to cloud-based communications infrastructure can have an outsized positive impact on the quality of an organization’s CX: 1. Get it right.

Communication 59

Communication Contact Center Self Service First Call Resolution 59

ECXO

MARCH 6, 2025

Leadership needs to clearly communicate why customer experience is vital and continuously reinforce that message. Automation is another tech lever: by automating routine updates, orders, or communications, companies reduce effort for customers. Common themes arising from surveys and interviews can highlight systemic issues.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

JANUARY 22, 2025

Manually responding to thousands of reviews is time-consuming and error-prone, which can lead to embarrassing brand reputation issues. Because prospective consumers and guests are reading these reviews. For some, it will communicate nothing at all. For brands using a centralized approach, volume can still be an issue.

Management 195

Management Multi-Channel Effort Score Social Media 195

InMoment XI

NOVEMBER 26, 2024

This often stems from poor internal communication, outdated technology, or inefficient processes. However, to combat this, you need to understand the end-to-end customer experience and be prepared for every path a consumer might take to become a customer or that a current customer might take when using your products or services.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

eglobalis

AUGUST 13, 2024

Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. However, Samsung’s influence extends far beyond consumer electronics.

e-support 504

e-support Innovation Customer Centricity Loyalty 504

ECXO

DECEMBER 4, 2024

These distinctions arise from the inherent characteristics of their business models, the nature of their offerings, and the way they engage with end consumers. The software might require regular updates, bug fixes, and patches, all of which require effective communication with the client. Real-life Examples SaaS Industry 1.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

ECXO

JUNE 19, 2024

From automotive components to consumer goods packaging, AI tools are revolutionizing the creative process, reducing development cycles, enabling easy and less costly simulations, and allowing designers to explore novel concepts more efficiently. This enriched understanding helps designers create products that better meet consumer needs.

Customer Experience 386

Customer Experience Automotive Fashion Innovation 386

Calabrio

MARCH 4, 2025

Workforce Management 2025 Guide to the Omnichannel Contact Center: How to Drive Success with the Right Software, Strategy, and Solutions Share Calling, email, texting, instant messaging, social mediathe communication channels available to us today can seem almost endless. This leads to increased loyalty and positive word-of-mouth.

Contact Center 130

Contact Center Omni-Channel Contact Center Software Software 130

InMoment XI

OCTOBER 25, 2024

This is because platforms like Facebook and Instagram host a ton of content from influencers and regular consumers alike. Start by establishing communication protocols and training your staff on them. Every member needs to know the what, where, who, and how of communication during a crisis. References WOWAPPS. TouchBistro.

Feedback 195

Feedback Management Social Media ROI 195

InMoment XI

OCTOBER 29, 2024

If you’re easy to find, contact, and buy from, they’ll become long-term consumers. Focus on effective communication. Build a community around your offerings. 94% of customers will spend more with businesses that offer their preferred mode of communication to contact customer service. Pricing isn’t a huge concern for them.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

eglobalis

OCTOBER 1, 2024

A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. Platforms like Slack, Microsoft Teams, or Asana allow for seamless communication, real-time collaboration, and visibility into projects across teams.

Customer Journeys 440

Customer Journeys Culture Leadership Effort Score 440

InMoment XI

OCTOBER 12, 2022

” as, “the ability to identify and resolve individual customer issues and larger organizational patterns and trends based on those issues while communicating solutions back to customers and employees.” As technology advances and the customer experience evolves, consumers expect more and more from your brand.

System 370

System Chatbots Fashion Study 370

ECXO

JUNE 20, 2023

Price and quality matters but consumers and buyers are increasingly making decisions driven by values-based preferences aligned with customer experience. It found that ‘consumers are shifting their spending toward products with ESG-related claims’ People are opening their wallets based on ESG criteria.

B2B 367

B2B Brands Innovation Government 367

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Maintaining open and proactive communication throughout the customer journey is also a critical aspect of B2B CX management.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

AUGUST 22, 2024

Omnichannel Communication : Customers demand seamless transitions across communication channels, with 94.2% One in four customers cited poor follow-up and lack of communication as key frustrations, leading to higher churn rates. Ensure Accountability : In today’s landscape, consumer trust and accountability are key.

Consumers 150

Consumers Self Service First Call Resolution Omni-Channel 150

ECXO

FEBRUARY 3, 2025

Communication is sporadic and often feels impersonal or transactional. Personalized outreach: Instead of generic communication, sales reps provide tailored solutions that feel relevant to the customer. Statistic to Consider: Studies show that 89% of consumers have switched to a competitor following a poor customer experience.

Sales 247

Sales Customer Experience e-support Examples 247

InMoment XI

JULY 20, 2022

1: The Future Role of Consumer Trust. Stakeholder (customer and employee) trust is about performance consistency and reliability, active 360 degree communication, and emotional security on an individual level, and humanized processes which lead to desired outcomes. Check out these must-read articles!

Brands 370

Brands B2C B2B Financial 370

InMoment XI

OCTOBER 17, 2024

While open-text questions provide rich data, analyzing them can be time-consuming. Finding the best way to present a questionnaire that’s both user-friendly and efficient can also be time-consuming. How would you rate the communication you received from our hospital staff?

Feedback 195

Feedback Effort Score Survey Customers 195

InMoment XI

NOVEMBER 18, 2024

Furthermore, when researching a brand or product, most consumers prefer to do their own research rather than speak to a human. Knowing these consumer behaviors and how they relate to your business can significantly impact your overall business performance. Consumer Trends Report. ( [link] ). References HubSpot.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

InMoment XI

DECEMBER 17, 2024

A CX manager will lead team meetings, communicate strategies, and move projects forward while holding everyone to a timeline (including executives). Assess Cultural Fit Your customer experience manager will be responsible for communicating across your organization, whether it be executives or associates.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Comm100

NOVEMBER 15, 2022

Many consumers still prefer to call companies for support, particularly when the issue is complex or urgent. Firstly, the majority of consumers now want to connect with brands digitally. Secondly, today’s consumers have high customer service expectations that traditional telephone and email support can’t deliver.

Omni-Channel 245

Omni-Channel Chatbots Social Media Software 245

InMoment XI

OCTOBER 23, 2024

Proactively communicate with customers. Regular communication helps build trust and keeps customers engaged with your services. 62% of consumers agree that personalized recommendations are better than general ones. This trend is also linked to a growing customer expectation for faster communication and issue resolution.

Banking 195

Banking Customer Experience Effort Score Financial 195

Brandwatch CX

MARCH 27, 2025

It extends content and communications beyond overly promotional messages, intruding into the consumer’s space with a hard sell. With empowered consumers who are spoilt for choice, fostering a relationship to the benefit of the consumer can make you stand out from competitors.

Customer relationships 93

Customer relationships Marketing How To Social Media 93

ECXO

JUNE 11, 2024

Sentiment analysis tools that gauge employee morale through various communication channels enable HR to proactively address issues, thereby preventing potential burnout and disengagement. Collaboration and Communication AI-powered communication tools facilitate better collaboration, especially in remote and hybrid work environments.

Employee Experience 334

Employee Experience Analysis Multi-Channel Employee Engagement 334

InMoment XI

MAY 10, 2022

While this may be true in some markets, many consumers are willing to pay more if they feel the price matches the product’s quality. Step #4: Marketing and Communication. Your marketing and communication efforts should positively reflect your brand. Price your products so that the perceived value is high.

Retail 370

Retail Net Promoter Score Loyalty Programs Effort Score 370

Comm100

FEBRUARY 19, 2021

When communicating digitally, often it can lack a human touch, which creates a sterile transaction and lack of emotional connection. Consumers everywhere are facing challenges every day, and they expect their brands to understand and empathize with this. On top of this, consumers can also anthropomorphize brands. Comm100 Free.

Customer Experience 334

Customer Experience Consumers Study Brands 334

InMoment XI

OCTOBER 14, 2024

Creating these types of questions can be time-consuming, which is where you can leverage the power of AI. You should clearly communicate your reasons for collecting customer feedback to boost response rates. Clearly communicate the purpose and impact. Be Clear About Your Reason for Surveying the Customer.

Survey 195

Survey How To Hospitality Feedback 195