Communication Course Effort Score Loyalty Programs 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.
Lumoa
JANUARY 19, 2023
Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. Communication and problem-solving, to promote the team initiatives and manage change within the organization.
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Totango
MARCH 5, 2021
Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. Each customer you acquire and retain makes more purchases over the course of their relationship with you than those who churn. Over the course of the month, you gained 20 customers and lost 10.
Currency Alliance
OCTOBER 12, 2020
Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.
Kustomer
JANUARY 11, 2022
Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Digitalizing all aspects of your business communications , including offering 24/7 customer service, is likely to improve loyalty and lead more customers to becoming brand ambassadors.
Totango
APRIL 9, 2019
Of course, we’d all love to see a CRR of 100%, but remember that this may not be realistic. To set a target CRR, research what CRR scores are common in your industry. If it is rising, you know you are on the right track; if it drops, you need to enact better customer success efforts. This figure is your CRR.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.
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