Communication Course Loyalty Programs Multi-Channel 
Comm100
OCTOBER 8, 2016
Use the following Relationship Marketing strategies to bring your customers one step closer to the lifelong loyalty you’re seeking. A good blog communicates to customers that you care about solving the problems in their industry. Make customer service channels easy to reach and use. Loyalty Programs. White Papers.
Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.
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Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.
Currency Alliance
DECEMBER 1, 2020
Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.
Kustomer
NOVEMBER 25, 2021
This was a multi-year, probably 10 year plus research effort. Now people hear that and what they say is, well of course because the customer is in a bad spot already. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness.
Currency Alliance
DECEMBER 11, 2023
For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. In this case, the contract is with the third party (i.e.,
Kustomer
MARCH 12, 2020
First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. This was a multi-year, probably 10 year plus research effort. Matt Dixon: (04:22).
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