ECXO

MARCH 6, 2025

Leadership needs to clearly communicate why customer experience is vital and continuously reinforce that message. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. Common themes arising from surveys and interviews can highlight systemic issues.

B2B 339

B2B Customer Journeys How To Effort Score 339

InMoment XI

OCTOBER 24, 2024

What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? Debating the differences between customer engagement platforms and CRM systems is natural. Customer Relationship Management (CRM) Customer relationship management systems utilize the data of existing customers and focus internally.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

Optimove

APRIL 10, 2025

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. What is a CRM (Customer Relationship Management system)?

CRM 52

CRM eBook Customer Journeys Customer Relationship Management 52

CSM Magazine

APRIL 16, 2025

One of the leading innovations reshaping the sector is the integration of Enterprise Resource Planning (ERP) systems with Customer Relationship Management (CRM) solutions. This article will delve into how ERP and CRM integration supports customer interaction in the construction industry.

CRM 52

CRM Interaction Industry System 52

eglobalis

MARCH 13, 2025

Utilize Visual Dashboards : Create visual representations of CX metrics to effectively communicate progress and impact to leadership. Embed CX into Company Culture through Communication and Training Leaders must consistently talk about CX and reinforce its importance.

Leadership 238

Leadership B2B B2C Effort Score 238

eglobalis

JUNE 27, 2024

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 460

Strategy Customer Experience Net Promoter Score Customer Centricity 460

ECXO

NOVEMBER 19, 2024

By leveraging this data, you can provide personalized recommendations, offers, and communications that resonate with individual customers. Unified Customer Profiles : Use CRM systems to maintain a unified view of each customer, ensuring that every interaction feels seamless and informed.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

ECXO

JULY 29, 2024

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

SurveySensum

APRIL 16, 2025

Your CRM is smart. Thats where CRM surveys come in. In this blog post, were cracking the code on CRM surveys. Everything you need to convert your CRM into a data powerhouse – types, questions, use-cases, best practices, and more. What is a CRM Survey? This is how CRM surveys can help save the day.

CRM 52

CRM Survey Feedback Touchpoint 52

Optimove

JANUARY 20, 2025

Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. Part of Optimoves Expanding CRM Marketing Capabilities OptiLive is part of Optimoves broader suite of CRM marketing tools for iGaming and sports betting operators.

Sports 75

Sports CRM Marketing Gamification 75

InMoment XI

OCTOBER 28, 2021

I often talk about customer experience lying at the intersection of communications, operations, technology, and employees. In my previous role leading customer experience for Hertz, I was also responsible for Voice of the Customer, CRM, and Loyalty. Which really means it encompasses all aspects of your organization.

Airlines 370

Airlines CRM Government ROI 370

eglobalis

OCTOBER 1, 2024

A siloed structure means that different departments operate in isolation, leading to communication gaps, disjointed strategies, and operational inefficiencies. Platforms like Slack, Microsoft Teams, or Asana allow for seamless communication, real-time collaboration, and visibility into projects across teams.

Customer Journeys 450

Customer Journeys Culture Leadership Effort Score 450

InMoment XI

NOVEMBER 13, 2024

Active churn is when customers cancel their service and communicate their decision to the business. For example, a subscription that ends without renewal or communication from the subscriber. This can include CRM data, social media, call center logs, service requests, and chat messages.

Customer Retention 195

Customer Retention How To Analysis ROI 195

BirdEye

DECEMBER 11, 2024

Managing communications across multiple locations, both internally and externally, can be a daunting task. Yet, ensuring seamless communication is critical for keeping your organization running smoothly. Traditional communication methods often lead to fragmented messaging systems, resulting in inconsistent customer experiences.

Communication 52

Communication Software Multi-Channel Social Media 52

InMoment XI

DECEMBER 18, 2024

71% of customers expect personalized communication, and 76% are frustrated if contact centers cant meet these expectations. It ingests feedback from email, social media, and chat and integrates it with customer relationship management (CRM) data. Customers expect quick and seamless support when they pick up the phone or type an email.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

ECXO

FEBRUARY 3, 2025

Communication is sporadic and often feels impersonal or transactional. Personalized outreach: Instead of generic communication, sales reps provide tailored solutions that feel relevant to the customer. Actions You Can Take: Implement a robust CRM tool like Salesforce, HubSpot, or Zoho to centralize customer data.

Sales 266

Sales Customer Experience e-support Examples 266

ijgolding

APRIL 9, 2020

To start with, the answer partly lies in Customer Relationship Management (CRM). A well applied CRM centralises all the data related to prospects and customers onto a single platform, enabling companies to record, track and act on customer interactions. The better the CRM is applied, the greater its effect on revenue is likely to be.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

InMoment XI

OCTOBER 29, 2024

Focus on effective communication. Build a community around your offerings. 94% of customers will spend more with businesses that offer their preferred mode of communication to contact customer service. Focus on Effective Communication Good communication builds trust and strengthens relationships. Express gratitude.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

ECXO

JUNE 23, 2024

This may involve investing in a robust customer relationship management (CRM) system, customer engagement platforms, and analytics tools to gain valuable insights into customer behavior and preferences. This could mean anything from learning about your products and services to mastering the art of communication. Communication is key.

Customer Centricity 358

Customer Centricity Culture Customer Journeys Customer Satisfaction 358

eglobalis

OCTOBER 9, 2024

It’s important to set realistic timelines and communicate them clearly to customers. Build a Transparent Communication Strategy Once a decision is made, whether to develop the feature or not, it’s vital to communicate clearly with the customer. However, clear and consistent communication helps mitigate potential damage.

Feedback 516

Feedback ROI Innovation B2B 516

InMoment XI

DECEMBER 17, 2024

A CX manager will lead team meetings, communicate strategies, and move projects forward while holding everyone to a timeline (including executives). Assess Cultural Fit Your customer experience manager will be responsible for communicating across your organization, whether it be executives or associates.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Calabrio

MARCH 4, 2025

Workforce Management 2025 Guide to the Omnichannel Contact Center: How to Drive Success with the Right Software, Strategy, and Solutions Share Calling, email, texting, instant messaging, social mediathe communication channels available to us today can seem almost endless. This leads to increased loyalty and positive word-of-mouth.

Contact Center 130

Contact Center Omni-Channel Contact Center Software Software 130

InMoment XI

NOVEMBER 26, 2024

This often stems from poor internal communication, outdated technology, or inefficient processes. Use analytics tools, customer feedback, and data from CRM systems to monitor how customers interact with your brand across touchpoints. However, this does not show what they felt at each stage or how they felt about certain touch points.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

GetFeedback

APRIL 17, 2019

If you cover multiple communication channels (Aka omnichannel customer service ) , people will reach out: being able to choose the way to contact support simply makes it more convenient. Logging customer problems can be easier, more secure and even automatic due to the integration of communication channels with your customer service tool.

Self Service 255

Self Service Customer Service Multi-Channel CRM 255

ECXO

DECEMBER 4, 2024

The software might require regular updates, bug fixes, and patches, all of which require effective communication with the client. This necessitates a customer success area that is adept in technical knowledge and communication. HubSpot : As a CRM platform, HubSpot frequently rolls out new tools and features.

Customer Success 156

Customer Success Strategy e-support Customer Satisfaction 156

InMoment XI

OCTOBER 23, 2024

Proactively communicate with customers. Regular communication helps build trust and keeps customers engaged with your services. Proactive Communication Instead of waiting for customers to reach out and seek help, proactive communication aims to stay one step ahead of them. This will make it easier for users to navigate.

Banking 195

Banking Customer Experience Effort Score Financial 195

QuestionPro Audience

JANUARY 3, 2018

In addition to communicating with the customer, airlines use mobile apps to create an easy user experience for their customers, with the ability to manage your trips, check-in, and pay for checked baggage and flight extras such as wi-fi, all in one application. And it looks like in 2018, consumers will be getting what they want—mobile.

Travel 294

Travel Airlines Consumers Loyalty 294

ECXO

OCTOBER 30, 2024

Implementing data analytics and customer relationship management (CRM) tools can help businesses tailor their offerings and communication effectively. Clear and concise communication is critical. Customers today expect brands to understand their preferences, behaviors, and needs.

Customer Experience 156

Customer Experience Self Service Social Media Consumers 156

InMoment XI

SEPTEMBER 28, 2021

Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. Providing your customers with an open channel for communication and feedback engages your customers and strengthens your relationship with them. All of these are good attempts.

Loyalty 389

Loyalty Tips Feedback Advertising 389

Comm100

OCTOBER 13, 2024

New Communication Channels Continue to Gain Popularity Third-party apps like Telegram now let players set up bots and customize how they use these apps. As Dani discussed, these newer communication platforms are gaining traction, particularly in Europe.

Self Service 130

Self Service Chatbots Social Media Wait Times 130

Comm100

DECEMBER 10, 2024

Comm100s omnichannel customer experience platform and extensive CRM integrations helps unify all player data across channels, giving agents instant access to player history, preferences, and past interactions in one seamless view. Having a unified support solution will go a long way in helping you personalize interactions.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

InMoment XI

OCTOBER 31, 2024

With its ability to integrate with CRM systems and organize feedback in a central place, it simplifies the process of gathering and analyzing customer data. For example, if the caller initially complained via email before picking up the phone, they will expect the agent to have a record of that initial communication.

Call Center 195

Call Center Metrics Self Service Effort Score 195

InMoment XI

JANUARY 9, 2024

Here are some examples of how B2B companies are applying tactics designed to improve the customer experience: CRM platform HubSpot utilizes chatbots to connect with customers and encourage open communication. Maintaining open and proactive communication throughout the customer journey is also a critical aspect of B2B CX management.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

SuiteCX

FEBRUARY 18, 2020

CX and customer engagement are now standard to the thinking of “CRM” companies. Eighty percent of all submissions for a recent ZD net report focused their efforts on proving customer experience and customer engagement, not CRM. SuiteCX maps the overall strategy and A/B test models along with optimal communication and messaging.

Customer Journeys 274

Customer Journeys Effort Score CRM CEM 274

C3Centricity

AUGUST 2, 2021

When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired. Be responsive and proactive in communications. Pre-sale, it is important to reduce or minimize the risk factor so the customer is more likely to buy. Continue Reading.

Customer Relationship Management 317

Customer Relationship Management NPS CRM Loyalty 317

Calabrio

MARCH 25, 2025

Customer Experience Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025 Share Speak to anyone in customer experience, research, or marketing, and they’ll tell you that the old model of one-way customer communication is outdated. HubSpot HubSpot is a leading customer relationship management (CRM) provider.

Software 130

Software Customer Journeys Tools Contact Center 130

Optimove

FEBRUARY 19, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. MyHeritages Yinon Glasner will walk you through how they tackled multi-language global communication challenges with automation and personalization.

Case Study 52

Case Study CRM Study Connections 52