Remove Communication Remove CRM Remove Exercises
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership needs to clearly communicate why customer experience is vital and continuously reinforce that message. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. This exercise makes it clear where the experience is falling short.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 450
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This vision should be aligned with the company’s overall strategy and communicated effectively to every department. Communication, continuous change management initiatives, and other strategies are essential to this alignment. Effective communication ensures everyone understands and is committed to the CX vision.

Strategy 380
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Call Center Metrics: How To Track & Improve for Better Customer Service

InMoment XI

With its ability to integrate with CRM systems and organize feedback in a central place, it simplifies the process of gathering and analyzing customer data. For example, if the caller initially complained via email before picking up the phone, they will expect the agent to have a record of that initial communication.

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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators by 360Connext

Collect customer data from your customer relationship management (CRM) tool or survey and feedback sources. Which communication channels do these personas prefer? The C-Suite heard her desire to understand customers better, but they couldnt see HOW that exercise would benefit the company, exactly.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference?

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 96