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It involves getting to know customers by truly understanding who they are—what they like, what they need and how to communicate with them. In a competitive marketplace, this hyper-tailored approach to marketing is the key to creating and keeping customers who love your brand. Connect with Shep on LinkedIn.
Use the following Relationship Marketing strategies to bring your customers one step closer to the lifelong loyalty you’re seeking. A good blog communicates to customers that you care about solving the problems in their industry. LoyaltyPrograms. Make loyaltyprograms simple and easy.
(Braden Kelley) Marketers have an overly optimistic perspective on customerloyalty and their implementations of customerloyaltyprograms. The reality is that very few customers are loyal and much of what we speak of as customerloyalty is no more than repeat transaction behavior.
Starbucks Raises the Bar on CustomerLoyalty with Ad Campaign from Anomaly by Andrea Surnit (DesignRush) Companies that integrate storytelling, sensory marketing, and customer incentives can cultivate long-term relationships that ultimately drive revenue. My Comment: Lets take another lesson from Starbucks.
This isn’t to say people have stopped seeking rational rewards such as points or discounts, but it seems that a new era of ‘human’ loyalty is upon us. My Comment: I love the concept of loyaltyprograms. However, there is a difference between a loyaltyprogram and a marketing program. Just kidding!
Beat Your Best Quality Scores – 15 Quick Wins by Megan Jones (Call Centre Helper) Improving quality scores in customerservice is an ongoing process that requires dedication, effective communication, and continuous training. The best loyaltyprograms are actually repeat-customerprograms.
And in today’s digitally driven world, there are more customer touchpoints and ways of communicating than ever before, making it imperative to get CX right. Conversely, organizations cannot afford to get CX wrong, as dissatisfaction can result in diminishing brand value, lost revenue, and customer churn. But there’s more.
Here’s a great line from the article: “Every additional penny that is asked of a customer should be put through a rigorous test.” It also includes a short list of what to consider when protecting customerloyalty. LoyaltyPrograms Should Encourage Competition. Over 90% of businesses today offer a loyaltyprogram.
The Six Cs of LoyaltyProgram Marketing by Rick Boubelik. Colloquy) For loyalty marketers searching for a way to stay ahead of the competition and keep shoppers happy, the Six Cs of Loyalty are a great way to streamline how you’re thinking about each communication, offer or benefit.
8 Keys to Making CustomerService a More Positive Experience by Martin Zwilling (Inc. Magazine) With the advent of the internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. Ease of use. Personalization.
My Comment: Here’s an interesting take on loyaltyprograms. Maybe they aren’t as effective as they could be, as the article points out that “retailers are spending mountains of money to retain the very customers they had the least chance of losing to begin with.” Follow on Twitter: @Hyken.
The Power of Authentic Branding: Connecting with Customers on a Deeper Level by Syed Balkhi (CustomerThink) In today’s competitive marketplace, it is more important than ever to establish a connection with customers. Branding allows you to differentiate yourself from your competitors and show how committed you are to your customers.
Here’s an article with several short examples about how companies created a culture that helped create the experience that retains customers. LoyaltyPrograms – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyaltyprogram.
The strategy I’ve been sharing with my clients is to proactively communicate problems, have 100% transparency (hide nothing), and provide plenty of information and updates. The more information a customer has, the more comfortable they will feel about an experience that’s less than perfect because of the aforementioned reasons.
My Comment: When our clients are interested in our customerservicetraining for their “new” customerservice/CX initiative, they are excited and ready to start. Ask questions, brainstorm with it, let it support your communication efforts, write your emails, and much more. Does no one want to see change?
CustomerLoyalty and LoyaltyPrograms- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customerloyalty to a business. There’s something here for every company, from small to large.
While subscription models play a role, a crucial strategy involves identifying customer interests. My Comment: Lately, I seem to be attracted to articles on loyaltyprograms. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup. Science fiction has become reality.
As the customer journey continues to evolve into something more dynamic and diverse, it’s imperative to think about ways of optimising your (hopefully) amorous customer relationships through your business communications. Customers accumulate points for every pound they spend to earn discounts on future products and services.
Follow-Up : After service, follow up with customers to ensure their issues have been resolved and to thank them for their business. Special Offers : Offer personalized discounts or special deals based on their service history or vehicle type.
And, it’s not about being “over-the-top,” but simply doing what customers expect. The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.), What customers don’t want any or all of that?
My Comment: Do you want to increase your Customer Lifetime Value? Loyaltyprograms, incentives for larger orders, cross-sells, upsells, and more are included. My Comment: It’s simple… Customers want a better experience. Plenty of other findings will compel you to create a better customercommunications experience.
Whenever customers receive an automatic welcome email or a purchase confirmation, you’re building their experience with your brand. My Comment: With all the messaging, Tweeting, Facebooking and more going on, we sometimes overlook a powerful staple in communication with our customers; email. Follow on Twitter: @Hyken.
An empowered and well-trained retail staff team is key to an unparalleled shopping experience. Key Components of Effective CustomerServiceTraining The human interaction that a retail store can offer is a huge advantage. However, a badly trained and disinterested staff team can quickly switch this advantage around.
Whenever customers receive an automatic welcome email or a purchase confirmation, you’re building their experience with your brand. My Comment: With all the messaging, Tweeting, Facebooking and more going on, we sometimes overlook a powerful staple in communication with our customers; email. Follow on Twitter: @Hyken.
For example, Starbucks has an app that drives their loyaltyprogram by rewarding frequent visits and giving incentives for customers to come back more often. In today’s social media landscape, trust is earned through communication on more than one channel. It doesn’t have to be expensive. It’s in the cloud or cyberspace.
Titled “The NOW of Work,” the ebook focuses on what’s new in technology, employee communication and motivation, and more. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyaltyprogram is a fundamental first step to improving customerloyalty.
My Comment: This article is a great reminder about what customers expect – if not demand – from the places they do business. Customers expect you to know them, communicate the way they want to communicate, value their time, and more. How to Boost CustomerLoyalty Without Using Discounts by Syed Balkhi.
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