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The Ultimate List of Customer Success Resources For 2021

Gainsight

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Launching Customer Success. Customer Success Team Management.

Resources 111
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Customer Experience ROI: Tying CX Investments to Business Success

Experience Investigators by 360Connext

Track metrics like average purchase value or purchase frequency, because these measurements help tie your efforts back to organizational success and show the ROI of CX investments. A great customer experience will lead to benefits in other business areas, like fewer calls to the customer success team or a shorter sales cycle.

ROI 143
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Top 3 Factors to Consider When Evaluating Customer Success Software Providers

ClientSuccess

As we head into a new year, many customer success teams are looking for new ways to up the ante with their customer success efforts. In addition to these intrinsic efforts, many customer success teams are turning to software and technology to help boost the effectiveness of their account management workflows.

Software 104
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The Importance of Customer Success Segmentation

ChurnZero

It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them. Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Every customer is different.

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3 No-Brainer Ways to Improve Your Customer Success Program BEFORE 2021

ClientSuccess

While all SaaS organizations saw their fair share of ups and downs, there were plenty of changes, challenges, and opportunities for customer success teams to keep things interesting. While 2020 may have been difficult, the lessons learned from this past year will influence customer success strategy and planning for years to come.

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Tips for Writing Effective Customer Success Follow-Up Emails

ClientSuccess

In conclusion, writing an effective customer success follow-up email is about personalization, clarity, value, and gratitude. Remember these tips the next time you write a follow-up email, and you’ll surely delight your customers and build a more substantial, loyal customer base.

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Customer Success, Start Playing Offense to Build Your Executive Presence

ChurnZero

6 Ways to Capitalize on the C-Suite’s Attention on Customer Success. As a customer success leader, you’re likely familiar with the struggles of gaining executive buy-in and advocating for the criticality of customer success to the larger organization. How to play offense as a customer success leader.