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As we embark on the New Year, now is the perfect time to catch up on Gainsight’s CustomerSuccess resources from 2020. We compiled our best CustomerSuccess resources from last year, from blogs to ebooks to webinars and podcasts. Launching CustomerSuccess. CustomerSuccess Team Management.
Track metrics like average purchase value or purchase frequency, because these measurements help tie your efforts back to organizational success and show the ROI of CX investments. A great customer experience will lead to benefits in other business areas, like fewer calls to the customersuccess team or a shorter sales cycle.
As we head into a new year, many customersuccess teams are looking for new ways to up the ante with their customersuccess efforts. In addition to these intrinsic efforts, many customersuccess teams are turning to software and technology to help boost the effectiveness of their account management workflows.
It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them. Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Every customer is different.
While all SaaS organizations saw their fair share of ups and downs, there were plenty of changes, challenges, and opportunities for customersuccess teams to keep things interesting. While 2020 may have been difficult, the lessons learned from this past year will influence customersuccess strategy and planning for years to come.
In conclusion, writing an effective customersuccess follow-up email is about personalization, clarity, value, and gratitude. Remember these tips the next time you write a follow-up email, and you’ll surely delight your customers and build a more substantial, loyal customer base.
6 Ways to Capitalize on the C-Suite’s Attention on CustomerSuccess. As a customersuccess leader, you’re likely familiar with the struggles of gaining executive buy-in and advocating for the criticality of customersuccess to the larger organization. How to play offense as a customersuccess leader.
For a team to be truly successful in the customersuccess world, data and metrics should inform every decision made. Leading indicators are variables or occurrences which can help your team forecast how a customer account will fare over time. Five customersuccess leading indicators.
Understanding Vectors by Vecteezy As an industry and a discipline, customersuccess managers are getting better at delivering a higher percentage of positive customer experiences. ” These tactics will help build rapport and trust between customer service reps and their customers.
This is why establishing an executive sponsor program is critical to customersuccess – with an executive or team leader on your team working directly as an advocate for your customers, it’s easier to get more done both on the product side and on the customersuccess side. Communicate and engage.
The concept of customersuccess continues to rapidly gain traction as businesses strive to improve their customer experience. Here’s an overview of what we call the Golden Rule of CustomerSuccess – 8 Guiding Principles: Understand customer needs, goals and motivations. Read on to learn more. In fact, a lot.
Instead of sending out a separate communication to all of your end-users, use your product to help collect survey responses. While NPS surveys are one question and, for this reason, attractive to customersuccess teams and customers alike, sometimes users may have more feedback that could be of use.
If your most loyal customers are communicating that there’s a problem with customer experience, it probably means you have many more customers who feel the same way. Additionally, you can segment customers by how they respond. The customersuccess metric shouldn’t guide your decision.
Have you ever wondered about the difference between customersuccess and customer support? While both are important for ensuring customer satisfaction and retention, they have different objectives and approaches. Unlike customer support, which is reactive, customersuccess is proactive.
You can personalize your interactions by remembering key details about their business and showing genuine interest in their success. Taking the time to schedule regular check-ins, personalize communication, and remember important dates such as client anniversaries will help strengthen personal relationships and improve client retention.
Customersuccess is one of the critical functions of any successful SaaS company, and as such it requires a platform that is fully dedicated to the strategic needs of a customer service team. Here are three critical features your team needs in your ideal customersuccess platform: 1.
As we near the end of 2018, it’s the perfect time to look back on what we’ve experienced so far this year in customersuccess. Customersuccess is an ever-changing role and we’ve seen incredible advancements this year in technology, ideas, and processes to help us all elevate customersuccess.
Welcome to our blog series CSM from the Trenches, a community for frontline CustomerSuccess Managers (CSMs) that discusses trends, best practices, and advice for the frontline. Being on the CSM frontline allows us to directly influence the success of our clients. Don’t focus on making your customers happy.
Knowing how to identify these indicators, which metrics to track for each, and how to gauge success is critical for any customersuccess team looking to set themselves up for long-term success. Leading Indicator 1: Customer Engagement. Number of days since the last proactive communication (aka email or phone call).
If there is one thing that customersuccess managers have learned throughout the ups and downs of 2020, it’s that there is no such thing as being too prepared. The best way to stay on top of changing customer sentiments and shifting account goals is to put proactive strategies in place to better handle these kinds of situations.
For clients with complex care scenarios – whether that is enterprise customersuccess management or providing critical support direct to consumers – change is never taken lightly. Is communication still going strong and do you feel comfortable in those interactions? Are Your Customers Happy? Did your customers?
There are an overwhelming amount of metrics that you can measure to track customersuccess. So, to break through the fray and give you a place to start, Client Success has created THE list of the most valuable customersuccess metrics.
Vectors by Vecteezy As the growth of your business accelerates, you may face a difficult decision: when and how to scale up your customersuccess team. Scaling up at the right time with the right approach ensures that customers get the support they need while reducing burnout in your organization.
Q&A: New Manager’s Guide for a CustomerSuccess Strategy Implementation. As a new CustomerSuccess leader in your organization, you must figure out how you’ll measure success, keep your team happy and engaged, and secure stakeholder buy-in to champion your strategy in the new year.
While having great, well-planned, and well-executed customer check-ins is crucial for any successfulcustomersuccess strategy, it’s only the first part. An additional step is needed to help the customer lifecycle move smoothly from one checkpoint to the next: the follow-up email.
What’s the Job Outlook for CustomerSuccess Professionals? Embarking in an emerging career field like CustomerSuccess brings great possibility—and uncertainty. So, what’s the job outlook for CustomerSuccess professionals? This means a vigilant focus on growing customer retention and lifetime value.
Listening Vectors by Vecteezy Customersuccess health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?
And, wouldn’t you know, tucked in there, next to artificial intelligence, robotics engineering, and data science is the profession of a customersuccess specialist. . The Emerging Job: CustomerSuccess Specialist. What makes a successful CSM? Communication: Communication is key. The takeaway?
Is your company’s customersuccess team stuck operating in a reactive mode? Do customersuccess managers (CSMs) cobble together outreach and response plans at key touchpoints in the customer journey? We’ve partnered with HubSpot to bring you seven of our top customersuccess playbooks.
Q&A: Digital CustomerSuccess Strategies to Drive User Adoption. Accessing meaningful data points early in the customer journey can be difficult. You can easily miss opportunities to deeply understand your customers’ behavior when your insights depend on those data points. Q&A Recap.
As a marketing professional, you understand the importance of customersuccess in driving business growth. And with the rise of customers in control, it has never been more important for marketers to focus on strategies that create and nurture successfulcustomer relationships. Invest in CustomerSuccess.
Top 10 Must Attend Conferences in 2020 for CustomerSuccess Professionals. It’s also a great opportunity to meet and network with peers within the CustomerSuccesscommunity. Leading CustomerSuccess Summit 2020 Date: April 8, 2020 Location: Portland, OR.
How to Nail Implementation and CustomerSuccess Handoffs. As a deadline-driven team, Implementation fiercely adheres to project start and completion dates (for their sake and the customer’s). But issues arise when project handoffs occur at a less-than-ideal time for the next in the line of customersuccession.
But if 2020 has taught SaaS leaders anything it’s that it’s a company’s current customers – not the new ones – that have the potential to keep a business afloat when things get hard. 2021 CustomerSuccess Planning. Here are three reasons why a customersuccess management platform needs to be part of your 2021 budget planning: 1.
20 CustomerSuccess Predictions for 2020 . T hat’s why we asked some of the top CustomerSuccess (CS) leaders to share their industry predictions for 2020. Vanessa Hannay , Director of CustomerSuccess, Muck Rack . Making customers happy is no longer good enough. . . The year was 1909.
CustomerSuccess is all about relationships. Your relationship with your customers, of course, but also the CS team’s relationship with other internal groups, and even their relationship with executive leadership. Communicate with your team like you want them to communicate with your customers.
Top 5 CustomerSuccess Takeaways from Chief Customer Officers USA. Our very own CCO, Abby Hammer, had a part of the action and was one of the presenters and spoke on- How to Drive Operational Excellence Through Data-Driven CustomerSuccess. dence to own their role in the customer relationship.
Every customersuccess leader has encountered or will eventually encounter a book shift: the process of reassigning accounts between different customersuccess managers. A book shift is a strategic maneuver designed to align resources and responsibilities within a customersuccess team. Set S.M.A.R.T.
To help make that process smoother, there are a few questions every CIO should ask when evaluating a post-sales technology, like your customersuccess platform (CSP). As the CIO, ask for references from existing enterprise customers with similar structures and demands as your organization.
To help make that process smoother, there are a few questions every CIO should ask when evaluating a post-sales technology, like your customersuccess platform (CSP). As the CIO, ask for references from existing enterprise customers with similar structures and demands as your organization.
It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them. Taking a one-size-fits-all approach to customer engagement isn’t the best strategy. Every customer is different.
As a customersuccess department manager or leader, you’re constantly looking for new tools and solutions to help your team reach the highest output possible. Here are some considerations to take into account when looking for a new customersuccess platform: 1. So, how are you supposed to choose??
CustomerSuccess (CS) leadership roles can be hard to define. If you interviewed 100 SaaS CEOs about what’s in and out of scope for a Chief Customer Officer (CCO) , chances are you’d get 200 answers. Thankfully, there are best practices to increase your chances of success. Invest in Networking.
And, wouldn’t you know, tucked in there, next to artificial intelligence, robotics engineering, and data science is the profession of a customersuccess specialist. . The Emerging Job: CustomerSuccess Specialist. What makes a successful CSM? Communication: Communication is key. The takeaway?
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