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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite. This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability. Equally important is visible sponsorship.

B2B 339
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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Over 80% of CRM leaders say that AI and automation make customer communication more personalized. You want to ensure that interactions, whether from emails, SMS messages, chatbots, live support, or any other channel, are connected and tested before the user encounters them. This enables more relevant and targeted communication.

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CX Titans: Samsung & Apple’s Rivalry and Collaboration for Excellence

eglobalis

Designed on DALL-E or MidJourney; all rights reserved to ECXOorg. The company’s structure is vast and complex, divided into numerous groups and subsidiaries that operate in various industries, including electronics, shipbuilding, construction, and insurance. Currently, Samsung is led by Lee Jae-yong, also known as Jay Y.

e-support 497
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

This often stems from poor internal communication, outdated technology, or inefficient processes. Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience.

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The Power of Customer Behavior Analysis

InMoment XI

By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs. Open-ended questions can be used in surveys, customer interviews, and focus groups.

Analysis 195
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Communication is sporadic and often feels impersonal or transactional. Personalized outreach: Instead of generic communication, sales reps provide tailored solutions that feel relevant to the customer. When customers dont feel supported or valued, theyre unlikely to stick aroundeven if your product or service is excellent.

Sales 247
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Customer Feedback Questionnaire: Capturing Actionable Insights from Customers

InMoment XI

Knowing how often customers engage with your product helps identify potentially loyal customers or those who may need more support to get the most out of your business. How would you rate the communication you received from our hospital staff? How would you rate the professionalism and communication of our real estate agents?

Feedback 195