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5 Things We Learned from EMEA Customer Experience Experts at XI Forum Europe

InMoment XI

If you missed out on the event, don’t worry—here are five key takeaways you can use to apply to your experience programme today! Frontline employees need strategic communication. Primark, Euro Car Parts, and TRUMPF touched on the subject of knowing your customer beyond just a score.

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Post-Event Survey Questions to Elevate Your Next Event

Retently

Are you curious about the genuine reactions of your attendees after they experience your event? Post-event surveys are crucial for this feedback, but the real challenge is knowing the right questions to ask. Event success hinges on various factors like effective networking, content relevance, and the likelihood of attendees returning.

Survey 127
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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

Net Promoter Score (NPS). In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . The NPS score is calculated by subtracting the percentage of Detractors from Promoters. Customer Effort Score (CES). The score is calculated in various ways.

NPS 278
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty requires time and consistent effort. Focus on effective communication. Simple and convenient experiences encourage repeat business because they require very little customer effort. Personalize the experience.

Loyalty 195
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The Complete Retail Customer Experience Guide

InMoment XI

Implement chatbots for immediate responses and streamline customer communication. Clearly communicate your website’s security measures, use secure payment gateways, and provide transparent information about shipping costs and return policies. Higher NPS scores indicate a greater likelihood of customers promoting the brand.

Retail 195
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Ask NPS Questions Using a Storytelling Approach

GetFeedback

The same holds true for your Net Promoter Score survey. What is Net Promoter Score (NPS)? Net Promoter Score surveys are a type of customer experience survey. We tend to respond very well when others use our name in their communication with us. For example, instead of asking, “ What was the reason for your score?”

NPS 304
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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

Communicate how you will measure success. Get your leaders and champions to see how these efforts will help your overall goals as an organization — this will earn their investment in your vision for VoC. Net Promoter Score (NPS). Customer Satisfaction Score (CSAT) . Popular ways to collect structured feedback.