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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

By identifying pain points, enhancing communication, and anticipating future needs. Enhancing Communication Understanding your customer expectations enables you to communicate effectively using the right messaging, channels, and tone. By becoming specialists in dealing with their issues, you can win them back and foster loyalty.

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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

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7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

And the ideal way to do that is by gathering their feedback at each touchpoint across the customer journey. This will help you recognize the touchpoints with the most friction, and understand the gaps between customer expectations and the experience that you are providing. So, launch customer feedback surveys.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. There’s a lot of useful takeaways in this, for loyalty marketers.

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NPS in Retail: Everything You Need to Know in 2024

SurveySparrow

Based on their (passives) preference and purchase history, tailor the offers and communications. Building Strong Loyalty Programs Offering meaningful rewards is another effective way to improve your NPS score. Building Strong Loyalty Programs Offering meaningful rewards is another effective way to improve your NPS score.

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