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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

The Beginnings and Rise at Altimeter Group Brian Solis’s career took a significant leap forward during his tenure at Altimeter Group, where he served as Principal Analyst. Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! When I first read Engage! ,

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May the Customer Experience (CX) Force be with you!

ECXO

Just like the diverse group of heroes banding together to overcome formidable obstacles, businesses must be prepared to listen to customer feedback, evolve their offerings, and address any issues that arise promptly. This could mean including input from different teams, customer feedback, or even focus groups.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or social media monitoring.

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The Power of Customer Behavior Analysis

InMoment XI

Did you know that social media is the number one discovery channel for products? By identifying specific customer preferences—such as preferred products, content types, or communication channels—you can tailor marketing messages, recommendations, and services to each customer’s needs.

Analysis 195
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Multi-Location Review Management: A Guide for Growing Businesses

InMoment XI

For some, it will communicate nothing at all. Use whatever methods you have (website, social media, and other marketing channels) to highlight or showcase great positive reviews. With social media integration, businesses can extend their review and reputation management efforts into the social media realm.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

This group regularly reviews customer experience metrics and initiative outcomes, reinforcing cross-functional accountability. Leadership needs to clearly communicate why customer experience is vital and continuously reinforce that message. analyse sentiment, and trigger alerts for immediate follow-up.

B2B 339
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Social media marketing for hotels: Strategies that get results

BirdEye

Today’s digital world makes social media marketing for hotels essential to their growth strategy. But it’s not just about showcasing your property; social media is now most travelers’ primary source of travel inspiration. It's about building real connections and driving strong social media engagement.