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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

I recently had the opportunity to hear Derrick Hall, CEO of the Arizona Diamondbacks , speak at the Arizona State University, Center for Services Leadership (CSL) Compete Through Service Symposium. His goal: “Treat our fans, employees, and players better than any team in sports.” Hall sets the tone for his organization.

Culture 313
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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

To arrive at real outcomes, CX programs depend on cross-functional leadership to turn words and ideas into actions. Some do this as two teams – the CX team provides recommendations to the CX Executive Leadership team, who ultimately assigns resources and provides guidance. A Customer Experience Charter can answer that question.

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

Under her leadership, they turned it into a three-day festival. In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., About Lynn.

Sports 142
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Head of Fan Experience at Fanatics Shares Why Employee and Customer Experience Go Hand in Hand

Customer Bliss

Fanatics is the world’s largest provider of officially licensed sports gear. In this episode, Carolyne speaks about the importance of employee experience at Fanatics and how that translates to a better customer experience for dedicated sports fans. What does the communication look like? How is the site experience?

Sports 197
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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators by 360Connext

Before jumping into tactics: Know what success looks like and communicate it across the organization. Aim for quick wins to gain trust and buy-in from leadership throughout your organization. Make a note and then communicate these quick wins. Personalize your communications. Step 2: Improve. Be your own customer.

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Does Who’s Driving the CX Bus Make A Difference?

InMoment XI

They must be data-driven with strong financial instinct to convince leadership to change behaviors or to take new actions (building a strong relationship with the CFO and their team is a smart early move). Customer experience is a team sport that requires the participation, alignment, and coordination of the entire organization.

Sports 221
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Building Your Best Culture in 2019

CX Accelerator

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. The insights provided were so good, it felt like a crime keeping it to ourselves…especially knowing this is one of the greatest hurdles we face as a community. Old school, cheesy, but totally on-point.

Culture 244