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Pay with points: unlocking loyalty program value

Currency Alliance

It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. Pay with points is trending upward in loyalty marketing for three main reasons.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

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Customer Acquisition And Retention: What You Have To Know About Them

CustomerSuccessBox

In the case of customers who have reached the bottom of the channel, i.e. the purchase, there is again the issue of retaining them. Rule#2: Loyalty programs. Be present on multiple channels! Customers typically come across an ad through multiple channels before making their decision to make a purchase.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Multi-serviced.

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Top 6 Loyalty Trends for 2021

Currency Alliance

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

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