Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Interactions

AUGUST 7, 2019

As traveling becomes more mainstream, these amenities may seem like a distant dream. But as we look at the customer experience as a whole in the travel industry, big improvements can be made to make customers feel more valued, respected, and happy. What do you think of when you think of first class? A glass of champagne?

Travel 54

Travel Hospitality Wait Times Airlines 54

Oracle

APRIL 8, 2021

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Currency Alliance

JUNE 1, 2020

Of course, after decades of increasingly easy and affordable travel, no consumer’s ambitions will stop with an ice-cream cone. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. to keep entertained and occupied.”[ii].

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

ShepHyken

DECEMBER 10, 2021

Self-service knowledge libraries can help customers troubleshoot on their own, while subscriber care agents available on multiple channels can help you meet your customers where they prefer to communicate. Look at the travel industry. It’s full of many customers lured in by loyalty programs.

Engagement 91

Engagement Company Self Service Entertainment 91

One Millimeter Mindset

OCTOBER 22, 2018

Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Also, decisions about systems, software, quality, and the loyalty Apps each customer uses when doing business with that organization. Each with their own, branded customer loyalty program.

Loyalty Programs 67

Loyalty Programs Leadership Loyalty Travel 67

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Power Pre-flight Communications With Real-Time Interaction Management.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Optimove

APRIL 2, 2020

In the past few weeks, I have had many meetings with clients – b2c/d2c brands from different verticals – who all seem to ponder over the same question: what’s the best way to communicate with your customers in such uncertain and sensitive times? To do so, communications must adjust. Other things became more critical.

Communication 52

Communication Entertainment Ecommerce Sports 52

ShepHyken

JUNE 6, 2022

Travelers Today) Customer service should be an integral part of any brand’s strategy. That’s why this article in Travelers Today caught my eye. The strategy I’ve been sharing with my clients is to proactively communicate problems, have 100% transparency (hide nothing), and provide plenty of information and updates.

Customer Service 73

Customer Service Loyalty Programs Hotels Loyalty 73

Experience Investigators by 360Connext

MARCH 24, 2020

Your front-line employees need a way to communicate with leadership. Put your loyalty program on overdrive by extending point expiration or rewarding engagement with your brand right now. Let them know that you won’t be punishing those customers who can’t travel or shop in-store right now.

Net Promoter Score 110

Net Promoter Score Customer Journeys Loyalty Programs Leadership 110

ShepHyken

FEBRUARY 26, 2018

tnooz) After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. My Comment: Here’s an interesting take on loyalty programs. In other words, maybe the member of the loyalty program would still be loyal without the program.

Airlines 78

Airlines Customer Service Loyalty Programs Chatbots 78

ShepHyken

OCTOBER 11, 2021

The topics covered include quick response times, providing self-service options, different ways customers can communicate with you (phone, email, chat, text, etc.), Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? And, it’s not about being “over-the-top,” but simply doing what customers expect.

Customer Service 81

Customer Service Hospitality Rewards Programs Self Service 81

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Of course, the Awards entrants are only a tiny sample from industries that have hundreds or even thousands or loyalty programs. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MAY 9, 2019

We discovered 6 years ago that during the customer’s trip, the most value we could provide after selling the airline ticket was to show alternative mobility options in the traveler’s destination. Building such habits is precisely what loyalty programs do. . The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Beyond Philosophy

FEBRUARY 27, 2017

And frequent travelers will be able to put their elite membership status on hold rather than lose it when they take a break from travel. Frequent travelers told us they want more flexibility while less frequent travelers want to be able to use their Points in more ways and more quickly.”.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Facilitate Communication: Make it easy for customers to express their needs and feedback. Clear Communication: Emails and messages should be straightforward. Now, you might be wondering why this matters.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Kitewheel

FEBRUARY 11, 2020

There are two core ways that theme parks have gotten smarter about queue management that the travel industry can learn from. This tip is one that some travel brands have already implemented. Include one or two skip-the-queue passes when new customers sign up for your loyalty program and download your app.

Airlines 52

Airlines Industry Loyalty Programs Travel 52

Currency Alliance

MARCH 24, 2020

Currency Alliance is offering fee-free exchanges of loyalty currencies, between travel and non-travel brands, for the next six months. Travel brands are suffering from Covid-19 more than most, with the grounding of aircraft, and very low occupancy for those hotels which have not yet closed. Implementation details.

Travel 40

Travel Loyalty Programs Airlines Hotels 40

Blake Morgan

JUNE 7, 2023

Traveling can be stressful, but it doesn’t have to be if airlines prioritize customer experience. That means offering more contactless check-in and bag check options, communicating across multiple channels based on each passenger’s preference (text, email, or app), and knowing what matters to customers.

Airlines 59

Airlines Customer Experience Data Effort Score 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 13, 2017

However, what isn’t being discussed so much is what GDPR means for customer loyalty. And a customer signing up to a loyalty program is one of the most common ways for them to hand over their data to the merchant. But is GDPR all bad news for merchants and travel suppliers? Brands are right to be a bit worried.

Loyalty 40

Loyalty Loyalty Programs Travel Customers 40

ClearAction

DECEMBER 11, 2016

2 Companies that foster communication or central supervision among managers of different types of customer experience (CX) endeavors demonstrate better results than other companies. Anyone communicating with customers. Setup and foster communication channels for them to keep one another informed.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Pointillist

MAY 23, 2018

Your Needs: Understand and communicate your customers’ actual journeys. A global travel company, for example, used journey discovery to focus on the journeys of 20,000 anonymous customers and connect their online and offline behaviors—incremental holiday bookings, email open rates and click-through rates—to create unified journeys.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

CSM Magazine

FEBRUARY 25, 2021

Most millennials would scoff at the idea of travelling to a high street betting office, filling out a paper betting slip and waiting in a queue to place a bet on their favorite sport with paper money. Communication is Key. Communication is a two-way street that requires listening to messages as much as you deliver them.

Sports 52

Sports Customer Service Loyalty Programs Tips 52

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

Loyalty 52

Loyalty Loyalty Programs Hotels How To 52

CSM Magazine

OCTOBER 4, 2023

Gathering input from members of the airline’s rewards programmes, as well as competitors’ programmes, allowed the airline to understand where it could adjust language or visual components to more effectively communicate how the scheme worked. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. We need to ask ourselves – do traditional drivers of customer loyalty still apply to the modern consumer?

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

OCTOBER 11, 2018

Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi. Restive guests: understanding hospitality loyalty. Different loyalty drivers apply to different guest demographics.

Hotels 40

Hotels Hospitality Loyalty Travel 40