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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

eglobalis

Laying the Foundation for Social Media and Customer Connection Solis’s first book, Engage! established a foundational understanding of social media’s role in business. I was exploring the concept of “No Distance” in social media, and initially, it took me time to connect with Solis’s insights.

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Beyond Deliverables: How AI and Customer Centric Strategies Are Redefining Professional Services

eglobalis

Leaders who encourage cross-functional communication ensure their service teams have the full context of client interactions, which can reveal additional opportunities to exceed expectations. Tailoring interactions—from language choice to communication frequency—demonstrates an understanding of the client’s unique preferences and personality.

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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

For example, an organization might experiment with response times on social media versus email to identify the most effective communication method. Experimentation can help determine the most effective methods for gathering and utilizing feedback, such as surveys, focus groups or social media monitoring.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Whether via chat bot, email, or social media, every customer should have the same opportunity to resolve their queries. With the numerous changes in the market, it is critical that your CX strategy can evolve and better support your customers regardless of where they are in their journey.

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Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective

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Elevating Cross-Channel Customer Engagement Seamless integration across communication channels is critical for consistent customer experiences. AI tools like Salesforces Service Cloud enable agents to manage inquiries from email, social media, and live chat within a unified interface, reducing fragmentation.

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May the Customer Experience (CX) Force be with you!

ECXO

By leveraging this data, you can provide personalized recommendations, offers, and communications that resonate with individual customers. Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history). .