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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

This week we feature an article by Noa Danon, co-founder and CEO of EverAfter, a company that helps build lasting relationships with customers and partners using data and content. She writes about how companies can keep their customers happy while looking for opportunities to sell more. Use Customer Success as a carrot.

Sales 161
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Are Point-of-Sale Surveys Pointless?

GetFeedback

The point of sale is an incredibly important time for retailers to engage their customers. However, most are stuck using outdated feedback methods (think receipt questionnaires and kiosk surveys) designed to collect mass feedback rather than reveal key customer experience issues. Why point-of-sale surveys don’t always work.

Survey 199
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What Support Metrics Should SaaS Companies be Using?

Kayako

Some of the best metrics can help you to analyze the health of your team and their relationship with your customers. Using smart data can change other areas of your company. 5 Metrics that shape your SaaS customer support model. Customer satisfaction (CSAT). What is it? Who else will find it interesting?

Metrics 200
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B2B Customer Experience: The Complete Guide

InMoment XI

Organizations that strategically allocate their resources to strengthen their customer experience focus stand to gain an edge over the competition. Great customer experiences foster loyalty. Loyal customers are also more likely to recommend the business to others. What are Some B2B Customer Experience Examples?

B2B 413
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Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience

ECXO

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156
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3 Necessities for Seamless, Stand-Out Retail Experiences

InMoment XI

These tribulations can take many forms; defining customer loyalty in emerging consumers, creating seamless retail experiences across channels, tracking a customer base that seems to be in multiple places at once, and keeping up with a digital landscape that changes as frequently as the Cleveland Browns change quarterbacks.

Retail 397
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The Little Known Disadvantages of a Customer-first Strategy

C3Centricity

The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. This can lead to increased customer loyalty and positive word-of-mouth advertising.

Strategy 296