InMoment XI

NOVEMBER 7, 2024

Furthermore, 86% of those leaders also agree that AI and automation have helped them scale their operations, with the majority believing those tools are more effective for scaling operations than hiring more customer service representatives. What is Customer Experience Automation?

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

ECXO

DECEMBER 25, 2024

Growth vs. Customer Experience: A Dilemma? In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. For businesses, this means the bar for customer experience (CX) is perpetually rising.

Customer Experience 156

Customer Experience Customer Journeys Social Media e-support 156

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 372

B2B Strategy Customer Experience Customer Journeys 372

ECXO

AUGUST 19, 2024

Experimentation validates hypotheses, uncovers areas for improvement, and ensures new initiatives resonate with customers. Research shows that companies leveraging advanced experimentation techniques see significant enhancements in performance metrics, such as a 20% increase in customer satisfaction and higher sales conversion rates.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. Has your business designed a differentiated experience that matches this fundamental shift in who your business customers are and how they buy? How does it align with your customers’ values and needs?

B2B 390

B2B B2C Touchpoint Customer Journeys 390

InMoment XI

SEPTEMBER 23, 2021

Every business can agree that a sterling brand reputation does wonders for both the customer base and the bottom line—but how can companies build a better rep by leveraging customer experience (CX) tools?

Brands 369

Brands Advertising Touchpoint Tools 369

InMoment XI

AUGUST 3, 2023

However, through the application of advanced technologies like Natural Language Processing (NLP), voice analytics, and predictive customer analytics , companies can now unlock the hidden potential of unstructured data, gaining deeper customer insights and improving decision-making processes.

Analytics 366

Analytics Customer Insights Data Social Media 366

InMoment XI

OCTOBER 24, 2024

Research shows that loyal customers are 64% more likely to make more frequent purchases from your business than regular customers. By succeeding in customer engagement, you have a better chance of keeping your customers coming back.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Customer Journeys 122

Customer Journeys Touchpoint B2B Social Media 122

InMoment XI

JANUARY 9, 2024

Organizations that strategically allocate their resources to strengthen their customer experience focus stand to gain an edge over the competition. Great customer experiences foster loyalty. Loyal customers are also more likely to recommend the business to others. What are Some B2B Customer Experience Examples?

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

eglobalis

JULY 2, 2024

This simplicity overlooks the complexity of customer relationships and experiences, failing to capture nuanced feedback crucial for improving overall customer satisfaction. Not now—it is still important as one metric that provides a limited view of the customer transaction. Should you kill NPS?

NPS 450

NPS Feedback Net Promoter Score B2C 450

Retently

JANUARY 13, 2025

Whether you want a sleek one-question format or a more detailed follow-up, the ability to tailor your surveys ensures they feel natural and engaging to your customers. Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more.

Measurement 116

Measurement Tools Effort Score Multi-Channel 116

GetFeedback

SEPTEMBER 18, 2019

2: Customer satisfaction doesn’t predict loyalty as well as brands believe. The book states that 20% of customers who reported being satisfied also reported they intended to leave the company. . 3: Customer service interactions drive more disloyalty than loyalty, in general. Finding no. Finding no. Finding no.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

InMoment XI

MARCH 23, 2025

Marketing your B2B product without first defining your ideal customer profile (ICP) is like shooting in the darkyou may have all the tools you need to hit your target, but that wont help much when you have no idea where it is. An ICP is a detailed description of the best-fit customer from your target audience.

Data 195

Data Touchpoint Effort Score Chatbots 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Ecommerce 109

Ecommerce Survey Retail NPS 109

InMoment XI

SEPTEMBER 29, 2022

Using customer data to influence your business decisions will lead to a more streamlined, profitable banking organization that actively engages customers. Don’t just take our word for it, research shows that companies who adopt data-driven marketing are six times more likely to be profitable year-over-year.

Banking 370

Banking Retail Data Omni-Channel 370

Retently

JULY 8, 2024

So, let’s get started and find the perfect way to keep your customers happy and loyal. It’s all about one simple question: “ On a scale from 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague? ”. Here’s why it matters: Customer Loyalty : A high NPS indicates strong customer loyalty.

Touchpoint 78

Touchpoint NPS Survey Strategy 78

CloudCherry

MARCH 19, 2019

“Firms will continue to regard CX as a collection of continuous improvement projects until they see an irrefutable, directly attributable connection to returns.” – Forrester, Hardwire Customer Experience 2018. A positive customer experience and an engaged company develops trust between customer and company.

Financial 218

Financial Metrics Customer Journeys NPS 218

InMoment XI

NOVEMBER 13, 2024

companies could save over $35 billion annually by satisfying existing customers? Understanding why customers want to leave can help you retain them and reduce acquisition costs. But, how do you identify customers at risk of leaving? You could guess based on their activity, but that would be ineffective.

Customer Retention 195

Customer Retention How To Analysis ROI 195

Experience Investigators by 360Connext

FEBRUARY 6, 2024

CSAT measures how satisfied a customer is with a specific product, service, or interaction, or the company as a whole. Ask customers “How would you rate your overall satisfaction?” with your company, its products, services, and interactions. CES helps improve customer service and other routine interactions.

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

Retently

MARCH 11, 2025

A CX Manager is responsible for the entire end-to-end customer journey, making sure every touchpoint from store purchase to post-fulfillment support is smooth, frustration-free, and ultimately leads to happier, more loyal customers. Thats where the Customer First Process comes in.

Ecommerce 115

Ecommerce Self Service Customer Experience Management 115

InMoment XI

SEPTEMBER 17, 2024

Once they recognize a problem, they can begin looking for solutions, which should hopefully lead them to your company. Awareness During this stage, the customer is gathering information, researching, and looking for options to solve the problem. Purchase The customer decides on your product and makes the purchase.

Customer Journeys 195

Customer Journeys Net Promoter Score Self Service Touchpoint 195

InMoment XI

SEPTEMBER 5, 2024

Did you know that over 70% of consumers expect personalized communications and tailored products/services from companies they buy from? Of those customers, 76% get frustrated when they do not receive any level of personalization. What is Voice of the Customer? VoC data is also a valuable source of insights for innovation.

Effort Score 195

Effort Score Net Promoter Score Customer Journeys Metrics 195

ECXO

APRIL 10, 2024

The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business. An unhappy customer might share their negative experience online, which could potentially damage a company’s reputation. This concept can be applied to customer experience as well.

Connections 334

Connections Customer Experience Social Media Analysis 334

InMoment XI

JANUARY 2, 2023

Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. What Is Customer Experience? How Do I Measure Customer Experience? Passives score 7 or 8.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

InMoment XI

JULY 12, 2023

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. You need to understand the most important touchpoints and interactions.

Customer Experience 195

Customer Experience Strategy Self Service Customer Journeys 195

Lumoa

JANUARY 27, 2023

To close this gap, start with a customer experience audit checklist. Benefits of Using Customer Experience Audit Checklists There’s an old saying that goes “you can tell a lot about a company by how they treat their customers.” That’s why having a customer experience audit checklist is so important.

Customer Journeys 195

Customer Journeys Customer Experience Customer Service Touchpoint 195

InMoment XI

OCTOBER 4, 2024

Customer Experience (CX) is the overall perception someone has of your brand based on their thoughts and feelings after each interaction with your business. From visiting your Instagram page to buying your product, each touchpoint along a customer’s journey contributes to their feelings about your brand and what it offers.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Experience Investigators by 360Connext

APRIL 23, 2024

And it’s often shared that a 5% increase in customer retention can lead to exponential gains in profitability. The bottom line here is that if you ONLY focus on customer metrics, you’ll miss an opportunity to make a real business impact. Companies focusing on CX see their revenue grow 1.7

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

ijgolding

OCTOBER 25, 2018

While collecting Friday night takeaway is not necessarily the most bleeding-edge example of an omnichannel customer journey, it is one that can operate easily. It’s this type of experience customers are expecting from all brands, at every touchpoint, regardless of what they are buying (e.g., cars, software, apparel).

Customer Experience 167

Customer Experience Customer Journeys Touchpoint Multi-Channel 167

Lumoa

JUNE 30, 2022

They might feel frustrated and unhappy because they see huge opportunities for your company that aren’t being capitalized on. You need to learn (and teach) how to sell customer experience to your whole organization. Increasing the standing of the CX team across the company is also the best way to increase investment in your team.

Customer Experience 259

Customer Experience How To Metrics Feedback 259

GetFeedback

SEPTEMBER 14, 2018

In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from customer churn, either. This means that companies need to pay attention more than ever to the customer experience.

Loyalty 170

Loyalty Effort Score Net Promoter Score Touchpoint 170

Experience Investigators by 360Connext

DECEMBER 1, 2020

The C-Suite had heard her desire to understand customers better, but they couldn’t see WHY that exercise would benefit the company, exactly. They wanted to know why they needed a customer journey map, when they already had: Process maps. Customer feedback dashboards. Product roadmaps.

Customer Journeys 190

Customer Journeys Examples Roadmap Exercises 190

InMoment XI

JULY 23, 2024

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Positive Word-of-Mouth: Happy customers are more likely to recommend your brand to others, expanding your customer base.

Ecommerce 195

Ecommerce Measurement Customer Journeys Customer Experience 195

ShepHyken

FEBRUARY 16, 2025

How To Use a Customer Engagement Model That Builds Loyalty by Shopify (Shopify) Brand affinity doesnt form overnight. Customers gain familiarity and, ideally, confidence in your brand through various interactionsfrom social posts to purchases to email campaigns. The same thing is happening with customer engagement.

Loyalty Programs 79

Loyalty Programs Customer Service Customer Journeys Loyalty 79

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 195

Analysis Feedback Social Media Chatbots 195

GetFeedback

NOVEMBER 23, 2019

The message from CX leaders at Dreamforce was this: Companies should apply AI across all touchpoints of the customer journey — marketing, sales, commerce, service, etc. Only in doing so, will they enable their teams to provide the personalized experience that customers expect.

Conference 48

Conference Case Study Fashion Customer Expectations 48