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Customer Success + Sales = Revenue Retention: Insights from Totango Leaders

Totango

“What’s your company’s most important business outcome in 2024?” If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Luckily, Totango and Catalyst are no strangers to CS and sales collaboration.

Sales 89
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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

This week we feature an article by Noa Danon, co-founder and CEO of EverAfter, a company that helps build lasting relationships with customers and partners using data and content. She writes about how companies can keep their customers happy while looking for opportunities to sell more. Use Customer Success as a carrot.

Sales 155
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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Sales 108
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Totango + Catalyst customer success experts reveal top takeaways from TSIA INTERACT 2024

Totango

As CS grapples with rapidly evolving AI opportunities, executives from top companies gathered to share their hot takes on the advancements that will shape the future of the industry. Building a baseline strategy helps ensure AI initiatives align with the company’s objectives and desired outcomes.

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Customer Success Needs to Grow (Up)

Speaker: Peter Armaly - Senior Director and Advisor of Customer Success at Oracle

Customer success is a well-established practice in the enterprise business world (70% of companies have a dedicated team, according to TSIA) and the benefits it delivers to customers are real and well-documented. With accountability, comes a deepening of the relationship with customers.

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Getting Customer Success Comfortable with Sales Conversations

ChurnZero

When asked to sell to customers, Customer Success Managers (CSMs) are often scared of coming off as too pushy or getting a “no.” There’s a common (albeit misplaced) fear among CSMs that sales talk will tarnish their customer’s trust and set fire to the relationships they’ve worked so hard to build. .

Sales 94
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Welcome to the Revenue Revolution: A Company Update from Alistair Rennie, CEO of Totango

Totango

While new customer acquisition remains important, our era of responsible growth underscores the vital importance of guiding customers toward positive business outcomes as the most sustainable pathway to success. This is a revolution for the next turn of customer success: a focus on revenue and post-sale monetization.

Company 106
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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. One of the most visible changes to companies as part of this transformation is the advent of customer success.