Lumoa

NOVEMBER 8, 2018

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

Metrics 405

Metrics Net Promoter Score Customer Experience Effort Score 405

Retently

AUGUST 23, 2022

As an ecommerce business, Net Promoter Score® might be the most powerful KPI in your CX toolkit. Net Promoter Score is a metric that measures the likelihood of a customer recommending your brand to their personal and professional social circle. Survey all customers, not just top spenders.

Net Promoter Score 148

Net Promoter Score Ecommerce Tips NPS 148

InMoment XI

SEPTEMBER 21, 2021

None of this is to say that metrics aren’t important, but companies should remember that they can only reveal so much about why customers may be experiencing an issue or even why they remain loyal to the brand. So, how can companies compensate for this lack of context? And it goes hand in hand with customer loyalty.

Customer relationships 433

Customer relationships Customer Experience Net Promoter Score Effort Score 433

InMoment XI

AUGUST 30, 2022

It’s every company’s dream to have loyal, lifelong customers. Customer Satisfaction Score (CSAT). Customer Satisfaction scores are an attempt at capturing how satisfied customers are with a company’s goods and services. Net Promoter Score (NPS®). Customer Effort Score (CES).

Customer Satisfaction 370

Customer Satisfaction Net Promoter Score Survey Effort Score 370

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin.

Net Promoter Score 148

Net Promoter Score B2B Company B2C 148

Retently

MARCH 23, 2023

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers. Ready to start?

Net Promoter Score 124

Net Promoter Score Company NPS Effort Score 124

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. This practice is echoed by thousands of companies around the world.

NPS 373

NPS Feedback Net Promoter Score B2C 373

TechSee

OCTOBER 5, 2020

This focus on customer satisfaction has led companies to shift their measures of success as well. 91% of companies surveyed stated that NPS or another alternative CSAT KPI was a key field service performance metric for their organization. CES measures how much effort a customer must exert during an interaction with a company.

Effort Score 207

Effort Score Metrics Net Promoter Score NPS 207

GetFeedback

MAY 23, 2019

CSAT vs. NPS is an inevitable comparison that surfaces whenever a company launches a Voice of the Customer (VoC) program to optimize their customer experience (CX) strategy. . While there are many different metrics within a VoC program, two very prominent ones are Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS).

NPS 308

NPS Net Promoter Score Effort Score CEM 308

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. This focus on scores can distort priorities and behaviors within an organization.

NPS 308

NPS Net Promoter Score Effort Score Metrics 308

GetFeedback

APRIL 22, 2019

Customer Satisfaction Score (CSAT) surveys have emerged as the gold standard for measuring how customers perceive their interactions with a brand. However, there are many different survey methods to choose from to measure a customer’s experience — including Customer Effort Score (CES) , Net Promoter Score (NPS) , and many more.

Customer Satisfaction 323

Customer Satisfaction Survey Net Promoter Score Effort Score 323

Kayako

JULY 22, 2022

The concept of customer perception seems obvious, it is basically the customer’s opinion of a company at any given point during their customer journey. Nearly 70% of people are more inclined to spend more money with a company with excellent customer service. What factors should companies take into account?

Net Promoter Score 280

Net Promoter Score Measurement Effort Score NPS 280

Michelli Experience

APRIL 5, 2017

I am a huge proponent of the concept behind the Net Promoter Score® (NPS)®. As you likely know the NPS® is calculated by asking customers: How likely is it that you would recommend our company/product/service to a friend or colleague? Detractors are subtracted from Promoters leaving a Net Promoter Score®.

Net Promoter Score 278

Net Promoter Score Loyalty NPS Effort Score 278

Kayako

JUNE 16, 2022

For many years companies believed that customer service was the vanguard for building customer loyalty. Even worse, 81% of customers who had to expend a lot of effort to achieve their CS goals intend to spread negative word of mouth about their experience. But what is the Customer Effort Score ?

Effort Score 156

Effort Score Measurement Net Promoter Score Self Service 156

ECXO

JULY 29, 2024

Companies use several methods to gather data and understand their customers: Voice of Customer (VOC) Programs : Capturing customer preferences, experiences, and expectations through direct and indirect feedback. Companies like Apple, Hulu, and Pandora excel in leveraging data analytics to enhance user experiences and personalize offerings.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Metrics 374

Metrics Analysis Feedback NPS 374

InMoment XI

OCTOBER 4, 2023

Today, there are a lot of customer feedback management (CFM) companies talking about integrated CX. Now that we have done a bit of definition, how can you take this integrated CX approach and put it into action at your company? Don’t get me wrong, metrics matter, but solely focusing on score management can lead to program stagnation.

Customer Experience 418

Customer Experience Net Promoter Score How To Effort Score 418

GetFeedback

JUNE 22, 2019

The same holds true for your Net Promoter Score survey. What is Net Promoter Score (NPS)? Net Promoter Score surveys are a type of customer experience survey. The NPS question starts with, “ How likely are you to recommend our company to a friend or colleague?”

NPS 304

NPS Net Promoter Score Survey Effort Score 304

eglobalis

SEPTEMBER 5, 2024

In a world where every interaction counts, successful companies aren’t merely focused on closing deals—they’re laser-focused on keeping customers happy, loyal, and engaged. It’s no longer enough to simply deliver products; companies must craft seamless, meaningful customer journeys that lead to long-term success.

Metrics 322

Metrics Customer Success Customer Experience Effort Score 322

GetFeedback

APRIL 8, 2019

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

NPS 247

NPS Net Promoter Score Effort Score Metrics 247

InMoment XI

JANUARY 2, 2023

And with a few clicks, they can compare your company with your competitor’s offering, and learn how others perceive you. When you start your CX efforts, you need to consider how to measure it. What Is Net Promoter Score (NPS)? Customers who are promoters score 9 or 10. Passives score 7 or 8.

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

InMoment XI

JANUARY 9, 2024

B2B customers are more likely to continue doing business with a company that consistently delivers value, meets their expectations, and provides excellent service. A great customer experience can set your company apart from competitors and help you win and retain clients. Great customer experiences foster loyalty.

B2B 413

B2B Self Service Customer Experience Customer Journeys 413

InMoment XI

MAY 31, 2022

“With the number of touchpoints a customer has with a brand increasing with the proliferation of technologies and channels, the need to create a consistent experience is critically important.” – McKinsey & Company. SaaS companies optimize the customer journey with this 4-touchpoint approach from InMoment. “We So start there.

Customer Journeys 396

Customer Journeys Examples Net Promoter Score Touchpoint 396

ECXO

AUGUST 19, 2024

Research shows that companies leveraging advanced experimentation techniques see significant enhancements in performance metrics, such as a 20% increase in customer satisfaction and higher sales conversion rates. McKinsey highlights that companies using experimentation can reduce overall CX program costs by focusing on proven strategies.

Customer Journeys 369

Customer Journeys Customer Experience Net Promoter Score Effort Score 369

Experience Investigators by 360Connext

FEBRUARY 6, 2024

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. 3 Metrics CX Teams Use to Measure Customer Feedback There are a lot of customer experience metrics teams can track, but we see three most commonly used: Net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES).

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

eglobalis

JUNE 27, 2024

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Companies like Oracle, SAP, Amazon, Samsung, and NTT use VOC to refine their products and services.

Strategy 369

Strategy Customer Experience Net Promoter Score Customer Centricity 369

GetFeedback

OCTOBER 22, 2018

Measure customer effort, not customer satisfaction. And it’s the level of customer effort —how quickly and effectively issues are solved—that will determine how likely they will return to your company. As we’ve explained in our previous post , an NPS score measures how well you fulfill your brand’s value proposition.

Customer Retention 225

Customer Retention Net Promoter Score Survey Effort Score 225

InMoment XI

NOVEMBER 22, 2024

Companies that focus on CX initiatives witness an 80% increase in revenue, highlighting the value of user feedback. Collecting user feedback for SaaS companies is a powerful step in this direction. Collecting user feedback for SaaS companies is a powerful step in this direction. Why is User Feedback Important for SaaS Companies?

Tools 195

Tools Feedback Effort Score Net Promoter Score 195

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. At the same time it is also what most companies are missing. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer.

Net Promoter Score 268

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 268

GetFeedback

SEPTEMBER 20, 2019

In recent years, research by CustomerThink, Forrester, and Gartner have found at least 70% of business leaders believe CX will help their companies differentiate in a world where products and services are increasingly commoditized, and competing based mainly on price is not a viable long-term strategy. . Net Promoter Score (NPS).

NPS 278

NPS Metrics Effort Score Net Promoter Score 278

InMoment XI

OCTOBER 17, 2023

As a customer experience (CX) professional, you’ve experienced the thrill of starting and growing the program in many forms whether it be: the beginning stage, getting those quick wins, and growing a reputation of excellence across your company. But then there’s the dreaded plateau. You’ll find them all below!

Customer Experience 370

Customer Experience Net Promoter Score Tips Effort Score 370

Lumoa

FEBRUARY 13, 2018

There's a company X that collects customer feedback. Company X prefers the Net Promoter Score® ( what is NPS? ), yet it could be any other metric. The company X doesn't ask why the customers are giving the score. A number, a score is all what they track. But guess what? But guess what?

Feedback 277

Feedback Net Promoter Score Effort Score NPS 277

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. As Eglobalis previously highlighted predating Forrester’s 2025 predictions companies reliant on NPS risk mediocrity by clinging to outdated measurements.

Net Promoter Score 221

Net Promoter Score Effort Score B2B NPS 221

InMoment XI

NOVEMBER 21, 2024

83% of customers agree they feel more loyal to companies that respond to and resolve their complaints. As a result, businesses must double down on efforts to understand their customers’ goals and pain points to drive loyalty. It also keeps you in the loop regarding competitor behavior to help you further refine your marketing efforts.

Voice of Customer 195

Voice of Customer Analysis Loyalty Net Promoter Score 195

Lumoa

APRIL 24, 2018

The Net Promoter System® (or NPS) has been a popular customer experience metric since its creation in 2003. NPS is used by the biggest companies and leaders in its industries: from Apple to Airbnb, from Amazon to Tesla. Why did you give that score? Nevertheless, you probably already know that the score is just a number.

System 317

System Effort Score NPS Net Promoter Score 317

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. And these efforts can significantly impact business outcomes. CEM is no different, but tracking metrics alone is not a strategy.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

GetFeedback

DECEMBER 26, 2018

Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. So how can companies monitor and understand consumer brand perception when they’re looking at it from inside the box?

Measurement 262

Measurement Brands Net Promoter Score Social Media 262