Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

ShepHyken

MAY 28, 2018

My Comment: Bruce Turkel is a branding expert and writes a weekly informative and often entertaining (and sometimes edgy) blog post. This is a “miss” for most companies.). This starts with a tip that many companies forget. More Than One-Third Of Shoppers Would Pay For Enhanced Loyalty Programs by Marie Griffin.

Customer Service 77

Customer Service Loyalty Programs Social Media Loyalty 77

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

CSM Magazine

OCTOBER 18, 2023

A study by the University of Sheffield in the UK shows that a negative customer service experience can profoundly harm a company’s reputation. This disparity in perception is evident when 80% of companies believe they provide top-tier customer support, yet only 8% of their clientele concur.

Customer Service 52

Customer Service Multi-Channel Loyalty Programs Social Media 52

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

Think Customers

JULY 27, 2016

Marvel Entertainment, the company that's home to characters like Captain America and the Hulk, launched its new loyalty program, Marvel Insider , at San Diego's Comic Con this week.

Loyalty Programs 40

Loyalty Programs Entertainment Data Loyalty 40

Optimove

APRIL 2, 2020

Keep Entertaining Your Client. An idea for sportsbook operators is to remain an entertainer for clients using quizzes, online trivia, and crossword puzzles. Create Loyalty Programs Now That Pay Off Later. Tips for Travel & Ticketing Companies. Creative Takeaways for All. ” **.

Communication 52

Communication Entertainment Sports Ecommerce 52

CSM Magazine

SEPTEMBER 8, 2023

Thus, by understanding individual needs and preferences, companies can build lasting relationships with their customers. Gamified Loyalty Programs The world loves games, and e-commerce is no exception. Besides the evident entertainment value, interactive content plays another vital role—it’s a treasure trove of insights.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Currency Alliance

JUNE 1, 2020

to keep entertained and occupied.”[ii]. Loyalty marketing is a mix of science and art, but in its most basic form, loyalty programs are a value exchange. I hate bashing the industry, but a great many loyalty programs still don’t even have this basic equation right. It is making people more deliberate.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

SurveySparrow

SEPTEMBER 27, 2023

According to a study , it was found that companies that prioritize data-driven strategies are six times more likely to be profitable year-over-year than those that don’t? Proactive Issue Resolution: Companies use big data to anticipate and address problems before they escalate, enhancing customer service.

Data 52

Data Customer Experience Loyalty Programs Social Media 52

Oracle

JULY 15, 2019

The Marketingcharts data shows that from entertainment to living expenditures, Gen X puts a premium on value and quality while Millennials prioritize experiences, and that offers important clues on how to reach consumers. Long-term relationships vs in the moment experiences. Values matter.

B2B 64

B2B Entertainment Loyalty Programs Consumers 64

BirdEye

DECEMBER 8, 2022

Let’s say you’re a business-to-consumer (B2C) company selling retail products. However, if you’re a business-to-business (B2B) company selling software to large enterprises, you’ll want to focus on platforms like LinkedIn. Create entertaining content that will resonate with your followers. Keep up with the latest trends.

Social Media 94

Social Media Brands Video Entertainment 94

ShepHyken

JULY 11, 2016

This article is not about how a company gives better service with a smile, but how a customer gets better service with a smile. Maritz Motivation Solutions: Six Questions to Ask Before Launching a Loyalty Program by PR Web. Well worth your attention, especially if you have any type of customer loyalty program.

Customer Service 48

Customer Service Loyalty Programs Loyalty Tips 48

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Bold360

APRIL 27, 2017

With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. You may even figure out how to build loyalty programs that your customers would actually want to be part of, that would actually (gasp!) engender loyalty!

Tourism 56

Tourism Travel Customer Service e-support 56

SmartMessage Blog

OCTOBER 27, 2022

In other words, in today’s world, it is very important to create useful and entertaining content, get high scores from comments and implement effective SEO strategy. They leave traces to companies in moments of communication. Customer retention is one of the most important elements of the customer journey map. 5) Advocacy Stage

Customer Journeys 40

Customer Journeys Customer Experience Omni-Channel Analysis 40

ClientSuccess

JUNE 19, 2019

Around 89% of companies view customer experience as a key factor in driving customer loyalty and retention. As drab and lifeless as this concept has known to become, it can be an extremely entertaining and interactive feature on your platform if used correctly, like shown in the example above. Shocker, right?

Customer Retention 73

Customer Retention Strategy e-support Loyalty 73

Up Your Service

MAY 3, 2017

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. However, smart companies see this as an opportunity to create brand evangelists. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

ShepHyken

DECEMBER 10, 2021

This week we feature an article by Alp Pekkocak who leads the industry and product marketing for Media & Entertainment at Salesforce. Customer acquisition costs approximately five times more than customer retention, so what steps can companies take to keep the subscribers they already have happily engaged? .

Engagement 80

Engagement Company Self Service Entertainment 80

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. The ability to play with values is magical and too few loyalty programs take as much advantage of this as they should.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

SurveySparrow

APRIL 29, 2021

Trust us; they won’t even remember the time your representative took, as they’ll enjoy the company. Satisfied customers lead the way to sustained growth for a company, and without them, growth is not possible. If the training is right, they would know all about the products, services, and programs.

Customer Satisfaction 52

Customer Satisfaction Examples Customers Brands 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

ShepHyken

JANUARY 20, 2020

The principle behind this is that companies create loyal customers by reducing customer effort. My Comment: “Customer Effort” is a great way to measure the convenience of when a customer needs to connect with a company for help or to have a problem solved. How to Run a Customer Loyalty Program by ThriveHive.

Customer Service 119

Customer Service Loyalty Programs Effort Score Self Service 119

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

MARCH 30, 2022

…but within a few years it had become South Africa’s leading loyalty program. Crucially for loyalty teams today working with limited budgets, this was achieved primarily by using the business’ most valuable resource – its existing customer data – to curate and target offers. The costs of not achieving this are plain to see.

Loyalty 52

Loyalty Loyalty Programs Airlines Resources 52

Qualtrics

JUNE 26, 2020

During this time, Koç Holding gathered employee feedback regularly by using employee pulses , one-to-one interviews , diary keeping, and even a WhatsApp Chatbot the company developed. Koç Holding continued operations at its refinery, bank, and food companies due to government regulations.

Sports 46

Sports Hospitality Loyalty Programs e-support 46

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

MAY 9, 2019

The rapid evolution of the supply chain has allowed a few exciting technology companies to grow fast in recent years, unencumbered by irritants such as competitors, defined standards, and complex legacy priorities and business practices. Building such habits is precisely what loyalty programs do. . This phase won’t last.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

BirdEye

OCTOBER 27, 2023

The ultimate goal of a customer acquisition strategy is to increase a company’s customer base, boost revenue, and ensure sustainable business growth. Create entertaining videos to reach these audiences. Loyalty programs Boost your customer retention acquisition process with loyalty programs.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Think Customers

NOVEMBER 18, 2019

These are the “I want [fill in the blank] moments” where consumers are looking for information, entertainment, assistance, or something else. I once worked at a company where employees could praise their colleagues by filling out recognition cards with the person’s name and the reason that they deserved recognition.

Data 40

Data Strategy Customer Journeys Omni-Channel 40

C Space

MAY 20, 2020

We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. The company today announced the launch of Shops , a way for businesses to set up free storefronts on Facebook and Instagram. Facebook is also working to integrate loyalty programs.

Brands 52

Brands Airlines Travel Transportation 52

SurveySparrow

JANUARY 24, 2020

It provides a north star for everyone in the company to understand how well we’re doing and how many people are actively recommending us. Ensuring that the number keeps increasing will be the aim of most successful companies. Most companies do not have a communication strategy in place and that’s a big mistake. It is all right.

NPS 52

NPS Survey Net Promoter Score Feedback 52

Qualtrics

DECEMBER 3, 2019

Or you could join forces with loyalty programs to offer point incentives. Offering that little bit extra ensured customers chose Woolworths over its competitors, and provided a small momento to keep the kids entertained. Loyalty programs are a great way to attract and retain customers. Play to your brand strengths.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26