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Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience

ECXO

Unlocking B2B Success: The Essential Role of Onboarding, Design, and Customer Experience In the competitive world of B2B software and services, the trifecta of effective onboarding, innovative design, and exceptional customer experience is pivotal for driving adoption and fostering long-term customer relationships.

B2B 193
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Ridesharing: The Millennial Effect

QuestionPro Audience

Rideshare companies are capitalizing on this and targeting millennials by partnering with credit card companies. The Uber Visa is one such partnership: a no-fee, cash-back card, which has a reward program tailored to millennials. By 2025, millennials will represent 75% of the workforce and 46% of total US income.

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How Hong Kong’s top brands lead with relationships

Alida

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Asia Miles: Lead innovation with insight-driven strategies and design thinking. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company.

Brands 124
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4 customer-based strategies health care can learn from retail

Alida

Apple, for instance, has discovered how to amass an almost cult-like following of loyal customers by delivering groundbreaking product innovations and an immersive and engaging in-store experience. Encourage engagement and positive behaviors with tech-enabled rewards programs.

Retail 154
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. That last one is one we can help with!).

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation? Disruptors show us how it’s done.

Loyalty 52
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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.