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The Difference Between Customer Interactions and Customer Experiences

InMoment XI

Recently, a client asked me what we at InMoment thought defines a “customer interaction,” as there had been some debate on the subject within his team. Quickly, we were asking ourselves not only about the characteristics of an interaction, but beyond that, what falls under the larger umbrella of customer experience?

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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Mature companies should assess whether the specific situation requires a public response. Should they engage with every post or focus on resolving issues privately?

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Do Companies Recognize the High CX Value of Employee Advocates?

InMoment XI

Do companies recognize the high customer experience (CX) value of employee advocates? That means that companies must seek to understand, and leverage, the impact employees have on customer behavior. It is often stated (especially by corporate CEOs) that the greatest asset of a company is its employees. That’s my belief.

Company 397
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Tips for Transforming to a Customer-Centric Company Culture

ECXO

Tips for Transforming to a Customer-Centric Company Culture. I have been asked a lot what it means in practice to be customer-centric and how to get everyone on board in the company? These following 10 tips will help shifting to a customer-focused environment across your company: 1. Share on twitter. Share on linkedin.

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How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

As digital channels dominate customer interactions, experiences are critical to get right. But many companies wonder about their own CX maturity and how they can start improving their operations and processes to deliver strategic, exceptional CX.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

In the high-stakes world of Business-to-Business (B2B) interactions, where relationships are complex and operational impact is significant, failing to operationalize empathy is not just a missed opportunity; it’s a liability. Develop Localized Playbooks: Create region-specific guidelines for client interactions.

B2B 406
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

B2B 442
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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. In a recent research report on Customer Effort, Interactions found that customers simply aren’t willing to spend a lot of time getting their issues resolved.

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Interactive Customer Survey QA Checklist

This is an interactive checklist to use when finalizing a customer feedback survey. It is intended to help companies reduce response bias by making survey surveys are structured correctly. Learn more: [link]

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Creating Distinction to Improve Customer Interactions

Speaker: Scott McKain, Business Consultant, Bestselling Author, Speaker

In a business landscape with many iconic companies, many organizations struggle with how to become noteworthy. This webinar will explore how a professional or an organization can create distinction to stand out in their industry.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.

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The 5 Categories That Rule Virtual Agents

Speaker: Brian Morin, CMO, Mark Landry, VP Product, Marilyn Cassedy, Director of Customer Success, SmartAction

Having a keen awareness of where or how AI fits in your contact center for a great CX and ROI begins with understanding how to broadly classify your interactions. In this webinar, you will learn: How to categorize interactions for AI applicability. Real-world examples from 6 leading companies.

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IVA is the New IVR Masterclass

Speaker: Brian Morin, CMO & Phillip Fisher, CX Consultant at SmartAction

With the influx of calls replacing in-person interactions, it is up to our virtual agents to not only evolve to the new demands but also to help alleviate the current stressors on live agents. Blueprint for success from leading companies. 2020 was the year that customer call centers and customer experience were pushed to their limit.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. How ADP mobilized 251 customers to participate in interactive interviews. How Staples got 4,112 social shares that generated 19,210 clicks.

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Reimagining CX: How to Implement Effective AI-Driven Transformations

Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster

This webinar with CX master Steve Pappas will unravel how conversational AI is transforming business-customer interactions and contact center operations globally. Through actual case studies, Steve will analyze companies that have harnessed the potential of AI-driven conversations to transcend CX boundaries.