Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
Optimove
JANUARY 6, 2022
In comparison, Acquisition VS Retention is a much newer concept. In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs. 77% are likely to stay with a brand with a loyalty program.
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