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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Improved Processes Most professionals using customer journey maps agree that one of their benefits is identifying the need for internal optimizations. Why Customer Journey Mapping is Important Creating a customer journey map is important because it helps visualize the customer journey.

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Customer Experience Experimentation: Your Final Frontier

ECXO

Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

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Churn Prediction: How to Predict It for Customer Retention

InMoment XI

This will help you better understand and serve customers. Lowering the churn rate contributes to a stronger, more loyal customer base. With insights into customer behavior, you can act faster and smarter than competitors. For example, different sources may record customer names in different formats.

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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

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How to Win New Customers With Better Experiences – Part 1

Kayako

Everything needs to gel together well, and connect to tell a story that the customer can understand and appreciate. . Why mapping the Customer journey is important for stellar Customer Experiences. The customer journey is the sum of all the touchpoints and experiences your customer has when interacting with your business.

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Customer Journey Mapping: Real-World Examples & Use Cases

Experience Investigators by 360Connext

Real-life wins: One client discovered customers were receiving duplicate emails, calls, and texts because of a system glitch nobody had identified for a segment of their customer base. It was easy to fix and those customers immediately engaged more with the communications they did receive.

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Likert Scale: Gauging the Attitudes of Your Customers

InMoment XI

Comparison with Existing Data If you have existing data or are conducting research in a field where a particular Likert scale is commonly used, it may be advantageous to maintain consistency for easier comparison and analysis across studies. This standardization allows for easier comparison of results across studies and populations.