Customer Experience Benchmarking: beware how you use it!
ijgolding
MAY 9, 2017
and their comparison with standard measurements, or similar measurements of its peers. Only last week, I was asked by a company if I had access to NPS (Net Promoter Score) benchmarking scores. I have been quoted many times as saying that whilst many businesses measure the Customer Experience in some way, most do so rather badly.
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