What Is Unified Customer Experience Management (CXM)?
NobelBiz
MARCH 12, 2024
Unified CXM involves building, analyzing, and maintaining a cohesive branding strategy and seamless customer experience across all touch points of an omnichannel customer journey. It ensures consistency in content, purpose, and branding across online, in-store, phone, and other engagement channels. billion in 2023 to $52.54
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