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Transforming Your Competitive Advantage with Radical Consumer Centricity

C3Centricity

Many brands today claim to be consumer-first or consumer-led. However, their attempts often fall short of expectations, resulting in actions that lack the authenticity and depth consumers seek. Radical Consumer Centricity changes that.

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Top 2025 Consumer Trends for CPG: Practical Strategies to THRIVE in 25

C3Centricity

The consumer landscape is transforming profoundly, presenting CPG companies with challenges and immense opportunities. Each trend signals a shift in consumer priorities, urging brands to adopt innovative approaches to thrive. If you prefer to listen rather than read: Marketing Deep Dives by Denyse Top 2025 Consumer Trends For CPG 1.

Trends 270
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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

In our recent virtual panel discussion, we explored how different financial firms are embracing the Consumer Duty Act and identified areas where most of their resources have been designated. How Prepared Do You Feel for Consumer Duty? What Have Been Your Biggest Challenges in Getting Ready for Consumer Duty?

Consumers 369
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Happiness in Customer Experience: A Competitive Advantage

Lumoa

This article addresses the importance of happiness in customer experience, explains how happiness can drive growth and become a competitive advantage, and is inspired by the fireside chat “How can we use the science of happiness in CX?” We will look at consumers’ hierarchy of needs in more detail below.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Unlike the often-transactional nature of Business-to-Consumer (B2C) interactions, B2B relationships involve longer decision cycles, diverse stakeholders, and operational intricacies. Only then can empathy transition from a buzzword to a tangible driver of competitive advantage in the global B2B landscape.

B2B 493
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences. At the same time, B2B customer expectations have risen.

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Customer Experience Is the New Competitive Advantage

GetFeedback

It takes a personalized, customer-centric approach to capture the modern consumer's attention. That's why customer experience is the next frontier.