I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
InMoment XI
MAY 14, 2022
While the intelligence derived from this feedback is critical for an organization to create optimal, personalized customer experiences that drive business value, there is another salient factor that drives consumer behavior: customer-brand identity. A Few Examples from Best-In-Class Brands. Remember the Tiffany example? Wrapping Things Up.
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