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Cable companies are seeing their competitiveadvantage reduced to controlling the cable itself, and little else. How long before someone figures out a wireless or other technology that makes cable the old tech? A loyal customerbase is the best protection. Every customerbase will have its non-loyal component.
It’s about ensuring that every moment of your customer’s experience is relevant and cohesive. In short, process mining can optimize aspects of CX, but it’s not the comprehensive approach required to deliver personalized, consistent experiences to each customerbased on the context provided by their unique experience with your company.
A company, despite investing heavily in marketing and advertising, struggles to retain its customerbase and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? And guess what?
Enterprises today must aggregate legacy applications, customer data and content, and break down organizational silos to innovate the digital customer experience to gain digital agility now and sustainable competitiveadvantage with one-to-one customer relationships. Treat your customers like people, not data.
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